"Primo Service Solution" under Origin Property is building on its multiverse growth strategy, revealing its business plan for 2022 with the concept "At Your Service Every Moment." The company is developing three main service groups: Pre-Living (buying, selling, consulting, construction management, design, and moving), Living (property management and cleaning services), and Living & Earning (real estate knowledge and investment return management). The goal is to achieve revenue growth of 2-3 times within three years, with plans to register on the stock exchange by the end of Q4/2022.

 

Ms. Jatuporn Wilai Kaew, CEO of Primo Service Solution Co., Ltd., part of Origin Property Public Company Limited (ORI), stated that the overall real estate service business is expected to continue growing in line with the property development sector. Particularly, the Pre-Living segment is poised for significant growth as property developers plan to launch new residential projects at a record high, leading to increased demand for sales consulting, project management, and interior design teams.

This year, the company is accelerating its operations according to the Origin Multiverse growth plan to grow in parallel with its parent company, fully advancing its real estate-related services under the concept "At Your Service Every Moment", expanding into comprehensive services across three main groups as a One-Stop Service, including:

Pre-Living Services provide services before residents move in, including:

Real Estate Consulting and Sales Agency, operated by Passion Realtor Co., Ltd., a leader in project development consulting, marketing services, and land buying-selling, serving as a sales agent for residential projects for property developers while assisting consumers in finding quality homes and condominiums from the start. Building Design Services by UPM Design Studio Co., Ltd. offers architectural design services for both the exterior and interior of buildings to property developers.

Project Management and Construction Management Services, provided by United Project Management Co., Ltd. (UPM), offers project management and construction management services to property developers and public construction projects.

Design, Decoration, and Moving Consulting Services, provided by Wyde Interior Co., Ltd., offers interior decoration services along with moving services for consumers looking to relocate from their old homes to new ones.

 

Living Services provide services once consumers have moved in, including:

Building Management Services, operated by Primo Management Co., Ltd. and Crown Residence Co., Ltd., managing condominium juristic persons, housing estates, office buildings, and shopping centers, ensuring quality of life for residents from general projects to luxury levels.

Comprehensive Cleaning Services, provided by Uno Service Co., Ltd., offers full cleaning services to both corporate clients and general consumers.

Living & Earning Services provide additional benefits for residents looking to gain from their properties, such as returns from condominium investments and serviced apartments, along with real estate marketing knowledge, including:

Hotel and Residential Management Services, provided by Hampton Hotel and Residence Management Co., Ltd., managing asset management to help manage tenants or guests, generating income or returns according to the goals of hotel or residence owners, and planning decoration, sourcing services, and amenities for tenants or guests to create an excellent experience. Additionally, Real Estate Training Services by United Project Management Co., Ltd. offers training courses to educate interested individuals looking to enhance their knowledge in project development and real estate marketing.

The company believes that understanding the Customer Journey of consumers, along with the experience of Primo Service Solution, will enable it to operate according to the plan of providing One-Stop Service to consumers, along with plans to expand various comprehensive services for both B2B and B2C. Currently, Primo Service Solution manages over 55 projects, serving around 50,000 families, with over 60% being projects from affiliated companies and about 40% from other developers. In terms of revenue, in 2021, Primo Service Solution generated approximately 400 million baht, setting a growth target of around 25-30% for 2022 and aiming for revenue growth of 2-3 times by 2025 compared to 2021. Additionally, the company is accelerating its plans to register on the Stock Exchange of Thailand as scheduled by the end of Q4/2022, with expectations to file for an IPO in Q3/2022.