Thai Watsadu is tapping into the housing market by launching 'Calina', a new furniture brand that features elegant designs and quality at accessible prices, creating consumer choices that meet all needs under the slogan “Stylish Furniture at Affordable Prices.” They are confident that the home decor market will grow by 10-12%.

Mr. Sutthisar Jirathiwat, CEO of CRC Thai Watsadu Co., Ltd., part of Central Retail stated that the recovery trend of the housing market in Thailand is improving in the second half of 2022, following the launch of both horizontal and vertical projects by property developers in the first quarter of this year. This has led to growth in the market value of home decor and housing products. It is expected that the home decor market will grow by over 10-12% this year. To strengthen the potential of Thai Watsadu's business, they are moving forward with the introduction of a new house brand furniture line named Calina, to provide more product options for consumers, reinforcing Thai Watsadu's image as a Home One Stop Shopping destination for all home needs.

 

 

 

 

For Calina furniture, the standout feature is its modern design that is simple yet elegant, aligning with current home and condo decoration trends. The functionality is designed to accommodate various behaviors suitable for every room in the house, including bedrooms, dining rooms, home offices, and living rooms. Additionally, the products can be adjusted according to space, catering to modern lifestyles that often face space limitations. The brand highlights its elegant design and quality at affordable prices, targeting general households, condos, restaurants, and offices. It launches with a comfortable 0% installment plan for 10 months or up to 36 months, depending on the participating credit card terms, along with free delivery and assembly within a 30 km radius.

Currently, the Calina brand is available at Thai Watsadu branches in Lopburi, Chonburi, Chiang Rai, Hat Yai, and Chaiyaphum, with plans to open additional branches in Suphanburi, Chiang Mai, and Kanchanaburi in May – June. The goal is to expand to over 18 branches in 2022.