Ananda is taking off with the reopening of the city, showcasing its strong potential by launching 7 new projects, adjusting its horizontal portfolio to penetrate the luxury market, and introducing luxurious Pool Villas in the city. The projects are ready for occupancy and delivery within 2 years, with a total value exceeding 58.725 billion Baht, and are confident in recognizing revenue from 2 projects amounting to over 6 billion Baht.

Mr. Chanont Ruangkritya, CEO of Ananda Development Public Company Limited stated that the overall economic outlook is improving with the reopening of the city, as people are returning to work and travel, resuming their normal lives. However, factors such as rising oil prices and inflation remain risks that property developers must manage effectively, particularly the shortage of construction labor and soaring material costs, which are unavoidable risks affecting costs. From Ananda's perspective, this period presents a good opportunity as the company has over 35 completed projects ready for sale, valued at over 29.324 billion Baht, which can cater to the recovery of consumer purchasing power at original prices, allowing consumers to access quality products at affordable prices. Additionally, Ananda has conducted in-depth studies of residents' preferences to adapt the construction styles of new projects to suit the lifestyles of modern consumers, especially condominiums along the electric train lines, which continue to hold high potential for urban living.

 

Mr. Prasert Taedulayasathit, CEO of the Real Estate Business Division at Ananda Development Public Company Limited mentioned that Ananda is preparing plans to meet the anticipated demand expected to return in the second half of the year, focusing on offering ready-to-move-in products with an inventory value of over 58.725 billion Baht. This includes ready-to-move-in projects valued at 29.324 billion Baht, projects completed in 2022-2023 valued at 19.397 billion Baht, and 7 new projects set to launch with an estimated value of around 29.098 billion Baht, comprising 5 condominium projects and 2 horizontal housing projects, which are expected to generate revenue of 10.004 billion Baht, supporting growth over the next 3 years.

 

The company has adjusted its horizontal portfolio to have a larger proportion in line with product growth, segmenting the marketing of houses and condominiums to focus on the luxury housing market. This has given Ananda homes a new character, with the launch of luxurious Pool Villas in the heart of the city, including the Artel Asoke-Rama 9 project, which is a luxury Pool Villa available for pre-order, allowing customization according to customer design preferences. Ananda leverages its experience and expertise in selling condominiums to strategize the sale of Luxury Pool Villas, resulting in a current pre-booking rate of 20%.

As for the Coco Parc condominium project, it is a serviced condominium from Dusit Thani, completed before sales, and is expected to start selling in the third quarter of 2022. The new brand of houses and 4 Culture brand condominiums are set to launch in the fourth quarter of 2022. It is anticipated that in the second quarter, the company will begin to recognize significant revenue from newly completed projects valued at over 6 billion Baht, along with another 6 projects expected to close sales within this year, valued at over 9.812 billion Baht.

 

 

Regarding the international market, it is still viewed as a market with growth potential. The company sells through over 107 brokers, and even during the COVID period, there has been a continuous influx of customers purchasing properties, particularly from Myanmar, Laos, and neighboring countries in the Indochina region. High-end Chinese customers remain a primary group with ongoing demand for condominiums in Thailand for residence and healthcare services.