After emphasizing its strength in “Pet-Friendly Residences” and developing residential projects for pet lovers for over 20 years, Major Development Public Company Limited has now embarked on a new strategy that delves deeper into the lifestyles of pet lovers, covering every aspect both inside and outside their homes. This includes organizing new activities to enhance brand awareness and convey its identity across various locations, aligning with the Customer Journey of its target audience, which consists of pet enthusiasts. Recently, the company added vibrancy to the “Pet Expo Thailand 2022” held in early May 2022.

In addition to bringing a host of fun activities to the event, including vibrant photo spots under the Major Petscape theme, pet lovers were invited to capture memorable moments with their beloved pets in various settings. There were also engaging Check-in activities where participants could receive adorable sticker photos from a free Photo Booth and win prizes, receiving a positive response from many attendees who queued up for activities throughout the four days. The company also offered special deals for attendees interested in Major Development's projects specifically designed for pet lovers.

Arathi Benjathikul, Assistant Director of Marketing Communications at Major Development Public Company Limited, a leader in luxury real estate development and pet-friendly condominiums, stated that this event serves as a continuation and reinforcement of the company's commitment to being a developer that truly understands pet lovers. The lifestyle of living with pets extends beyond just private spaces like homes or condominiums; it also encompasses the “outside world,” which helps change the atmosphere and foster a good relationship between owners and their pets. Therefore, the company aims to elevate pet-friendliness across various dimensions, allowing people and their pets to share joyful moments in more spaces, ensuring that the brand remains memorable to pet lovers when they seek housing for themselves and their family members, including their beloved pets. Major Development aims to be the number one pet-friendly condominium brand in customers' hearts.

“We understand that every pet lover wants their beloved pets to be part of every wonderful moment in life. Therefore, we develop projects that provide various spaces for living with pets, and we want to be part of creating a Pet-Friendly Community where pet lovers feel confident taking their furry friends out to explore and experience new places. This aligns with our brand identity, which has maintained a pet-friendly stance for the past 20 years,” Arathi explained.

Moreover, Major Development continues to reinforce its position as a leader in Pet-Friendly Residences, such as launching the #EqualHappiness campaign, reflecting its commitment to developing homes and condominiums where both people and all types of pets can coexist happily. This also includes balancing the happiness of both pet owners and non-pet owners to live together harmoniously. Every residential project is developed with the concept of “Major Petscape”, which aims to meet the needs of living together for both people and pets across four dimensions:
1. Guidelines for cohabitation (Petscape Guide)
2. Design and selection of pet-friendly materials (Petscape Design)
3. Special privileges for pets (Petscape Privilege)
4. Creating a community for pet lovers (Petscape Community)
This includes collaborating with various pet expert partners to provide benefits to residents and their pets within the projects.

“In the near future, Major Development will collaborate with major partners who share a pet-friendly stance to enhance spaces of happiness for owners and pets to spend time together more comfortably, with details to be revealed soon,” Arathi concluded.

Major Development Public Company Limited is a developer of luxury real estate projects, with its main business divided into three groups:
1. Residential development for sale
2. Commercial real estate projects such as offices and hotels
3. Real estate-related service businesses, with a vision for continuous growth to create luxury projects that meet consumer needs.