LINE SHOPPING has launched a new campaign 'Understanding Sellers, Winning Buyers, That's LINE SHOPPING', revealing its vision 'LIBERTY TO WIN' to enhance the capabilities of Thai SMEs, making them competitive in the e-commerce battlefield.

Mr. Leutad Supadilok, Director of E-Commerce Business at LINE Thailand stated that the Thai e-commerce business is currently experiencing significant growth. Despite the presence of major players in the online sales market and ongoing fierce competition, LINE SHOPPING is a leader in Thailand's Social Commerce market, accounting for over 61% of the online market. Currently, LINE SHOPPING hosts more than 370,000 stores, with a total transaction value in the market growing by 97% from the previous year.

LINE SHOPPING's strength lies in its large user base, allowing customers to shop instantly on the platform, providing comprehensive business opportunities for stores. Last year, it was noted that stores in the art & craft and health & beauty categories experienced significant growth. This year, the goal is to expand the number of stores to 500,000 and double sales compared to last year.

To achieve this, LINE SHOPPING is developing backend systems to address issues and assist Thai SMEs in conducting business under the vision of LIBERTY TO WIN. LINE SHOPPING has established three main support policies for entrepreneurs, including:

Empower Partnership Technology: Supporting management technology for stores with LINE SHOPPING APIs by partnering with leading e-commerce service providers such as aCommerce, Zort, and MyCloudFulfilment. This benefits stores managing large inventories and those selling across multiple platforms, allowing for easier management from one place. Additionally, they can engage in direct marketing activities with customers, such as offering discount coupons, supporting stores in expanding their business without needing to invest in building every system themselves.

Empower Shopping Experience: Increasing traffic to stores through LINE POINTS, a rewarding points program, and promotional campaigns designed to meet the needs of modern consumers living a 'Life on LINE.'

Empower Knowledge: Providing knowledge and development for sellers, such as free training classes at the LINE SHOPPING Seller Academy for stores of all levels, informative content and sales tips, as well as creating an online community where new stores can ask questions and exchange knowledge with experienced sellers.

Recently, LINE SHOPPING launched the campaign 'Understanding Sellers, Winning Buyers, That's LINE SHOPPING' to inspire and create understanding of the unique features of LINE SHOPPING that address the pain points of Thai SMEs in four key areas:

1. Helping stores manage sales professionally and close deals more easily with a store management system connected through chat, allowing for immediate order placement via chat, and linking to payment systems through credit cards and e-Wallets.

2. Providing space for branding or storytelling to make stores stand out with various tools, including Rich Messages/Rich Menus on LINE OA.

3. Assisting stores in building a fan base, enabling them to tailor communications to specific groups.

4. Helping stores generate sales through ongoing promotional campaigns supported by LINE SHOPPING.

For the campaign 'Understanding Sellers, Winning Buyers, That's LINE SHOPPING', it will serve as a positive driving force for sellers to discover efficiency and foster sustainable growth for their businesses, aligning with the vision of LIBERTY TO WIN, declaring freedom for online sellers towards success on LINE SHOPPING, which helps unlock all limitations for online sellers in conducting business.