Sathaporn Estate (SE)<\/strong><\/span> is making strides in the real estate market in 2022, emphasizing the concept of "PASSION FOR LIVING WELL" to drive its business. The company is committed to developing residential properties with outstanding design, functionality, and amenities to enhance the quality of life for residents, following three main strategies: "Design – Functional – Product Facility." They are launching three new projects in three locations valued at 3.306 billion baht, while refreshing their brand to appeal to customers, aiming for sales of 2.4 billion baht.<\/span><\/p>

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Mr. Sunthorn Sathaporn, Managing Director of Sathaporn Estate Co., Ltd. (SE)<\/strong><\/span> stated that the overall real estate market is showing positive trends, with consumers continuing to seek housing, especially in the city center where new project launches have decreased over the past two years. Therefore, in 2022, the company is preparing to launch three new projects worth over 3.306 billion baht, including one high-rise project: THE CROWN Residences, a luxury high-rise condominium valued at over 2.016 billion baht, located in the heart of Rama 4. This is in response to ongoing demand for freehold condos in this area, catering to an exclusive lifestyle with prices ranging from 6 to 20 million baht.*<\/span><\/p>

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Additionally, there are two horizontal projects:<\/span> The Eternity Golf Saimai – Phaholyothin, an exclusive new style housing project with only 92 units valued at 560 million baht.<\/strong><\/span> and <\/span>The Eternity Rama 9 – Ring Road, a luxury single-house project in the Rama 9 - Ring Road area with only 70 units valued at 730 million baht. This project is conveniently located for all travel needs and surrounded by numerous amenities, with prices starting at 9 million baht, with pre-sales scheduled for November.<\/span><\/p>

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Moreover, in 2022, <\/span>the company will refresh its brand (Brand Refresh), updating the colors and logo design to be more modern and easily understood.<\/strong><\/span> The core business concept is "PASSION FOR LIVING WELL," reflecting the commitment to creating a better quality of life by paying attention to every detail of design, from visible design elements to those that may not be seen but can be felt. This is combined with the development of technology and the incorporation of environmental innovations to enhance living standards today and in the future. The company also aims to maintain a balanced portfolio between horizontal and vertical residences to ensure business stability, with a goal of launching at least three new projects each year.<\/span><\/p>

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The company will employ strategies to penetrate the market that address all aspects of living needs, consisting of three main strategies: DESIGN: prioritizing project design for all lives and surrounding nature; FUNCTIONAL: committed to developing spaces that cover all functional uses, incorporating technology and environmental innovations into various projects; and PRODUCT FACILITY: focusing on developing comprehensive common areas to accommodate all lifestyles of residents, including a free-form swimming pool connected to the central garden, areas for children's development, and exercise paths for residents within the project to support a "WELL BEING LIFESTYLE."<\/span><\/p>

For 2022, the company aims for sales of approximately 2.4 billion baht, with the high-rise projects accounting for 1.386 billion baht or 58%, and horizontal projects accounting for 1.014 billion baht or 42%, with a target for property transfers exceeding 1.280 billion baht.<\/span><\/p>