TOA Paint (Thailand) Public Company Limited, or TOA, has partnered with AP (Thailand) Public Company Limited, or AP, to promote health and environmentally friendly paint innovations. This collaboration aims to enhance the quality of life for residents in AP's horizontal housing projects, set to launch in 2022, along with plans for new developments in 2023.

Mr. Chutaphat Tangkarawakhun, CEO of TOA, stated, “TOA is the number one paint brand that has long captured the hearts of consumers and has consistently earned the trust of customers in leading housing projects. TOA prioritizes innovation to meet consumer needs in both products and Total Solution services. We focus on developing products and innovations in three areas: 1. Quality of use that is better, more durable, and more cost-effective for consumer benefits; 2. Addressing the pain points of home usage and construction comprehensively; and 3. Developing existing and new products to ensure safety and sustainability for life and the environment.”

This is a key objective for the two major companies, working together to reinforce customer confidence by selecting health-focused paint innovations that prioritize safety for residents and environmental friendliness. TOA is delighted that AP Thailand has honored TOA with an official business partnership, sharing the same goal of delivering quality, health and environmental safety, as well as durability and value to consumers. This initiative begins with 60 horizontal projects under AP that are set to launch in 2022, both in Bangkok and upcountry, along with plans for new developments in 2023, ensuring value and excellence with TOA's new standard house paint innovations featuring Silver Nano Technology that can eliminate up to 99.9% of the coronavirus, certified by the Faculty of Tropical Medicine, Mahidol University.

Additionally, TOA's paint is energy-efficient, reflecting more than 95% of heat and has received a high-efficiency energy-saving label (Number 5) from the Ministry of Energy. Furthermore, TOA's interior paint possesses other special properties that have been certified by various institutions as safe for health and environmentally friendly, being free from odors and toxic volatile organic compounds (Nearly zero VOCs) according to green label certification standards in Thailand and Singapore. It features self-cleaning technology that can clean dirt stains and Air Detoxify technology that helps eliminate carcinogens (formaldehyde) from indoor air 24 hours a day, inhibiting bacteria and mold by up to 99.99% with technology from Microban, U.S.A. It also meets green building standards (TREES in Thailand and LEED in the U.S.) and is the preferred choice for leading real estate projects.

Mr. Boonchai Jankrajanglead, Deputy Managing Director of Supply Chain Management at AP (Thailand) Public Company Limited, revealed, “AP Thailand has a clear and steadfast mission to deliver a better life that can be chosen (EMPOWER LIVING) for every buyer of AP brand real estate. As a leader in real estate development with a reputation for quality for over three decades, AP places great importance on delivering quality housing with valuable and meaningful innovations in products and services, as well as meticulously selecting high-quality materials from nationally recognized partners to ensure that properties developed by AP deliver value and lead to a better life for customers. For TOA's house paint innovations, it is the trusted paint brand that AP chooses for its horizontal real estate projects, including single houses and townhomes set to launch this year and in 2023, with innovations and international quality standards, along with the unique special properties of TOA paint that are ready to deliver a better life to AP customers.

 

“The collaboration between two business leaders, TOA and AP Thailand, is a significant step towards genuinely elevating the quality of Thai real estate industry products to international standards and will fulfill the commitment to meet housing needs, delivering a better life that can be chosen, complete with quality of life and good health for every AP family,” Mr. Boonchai stated.


AP has designated 2022 as the ultimate year in every dimension of its business operations, particularly in the horizontal product segment, both in Bangkok and upcountry, which includes single houses, townhomes, and twin houses, where AP continues to lead under the quality brand of THE PALAZZO, luxurious mansions in the super-luxury segment, THE CITY, newly designed single houses in the high-end segment, CENTRO, modern single houses for starting families in the mid-upper segment, and townhome products such as Bangkok Town, Bangkok Town The Edition, Grand Pleno, and Pleno, as well as projects in upcountry under the brand Apitown. We believe that using TOA's paint innovations for both exterior and interior will ensure consumer safety while being environmentally friendly.