An official press conference has been held for the campaign "Fight Like a Tiger, Heart Over 100 Year 2", which is a continuation of last year's successful marketing collaboration between Tiger Cement from SCG and M-150 from Osotspa Group. This partnership aims to reach customers, maintain market share, and stimulate the market during the COVID period. The first year of this campaign received an unexpectedly positive response from masons, contractors, and construction material retailers. The event was honored by Mr. Siamrat Sutthanukul, Chief Marketing Officer of Cement and Green Solution Business and Ms. Wannipa Pakdeebutr, CEO of Osotspa Public Company Limited, who served as the ceremony's chair.

In addition to sharing the concept behind this campaign, attendees also heard insights from both executives. The media was given the opportunity to ask further questions in a friendly manner. Additionally, a fashion show featuring the limited edition premium collection "Tiger Cement x M-150" was showcased for this year's campaign, based on the concept of Collaborative Design between Tiger Cement and M-150, officially launched for the first time at this event. The atmosphere was lively with many distinguished guests and media present, all adhering strictly to COVID-19 safety measures.

This year, Tiger Cement and M-150 have launched the campaign "Fight Like a Tiger, Heart Over 100 Year 2" in celebration of Labor Day, to express gratitude to masons, contractors, and construction material retailers. The campaign also aims to stimulate the market and promote Tiger Cement sales through a promotional program with M-150 Original energy drink in a limited edition. This initiative targets masons and contractors who can participate in activities via the Line platform, earning triple points that can be exchanged for premium collection items. The promotional period runs from May 1, 2022, to August 31, 2022, or until supplies last. Participants can also enter to win grand prizes throughout the year, along with a caravan of seminars and events for Tiger Cement x M-150 nationwide soon.

Mr. Siamrat Sutthanukul, Chief Marketing Officer of Cement and Green Solution Business stated, "The success of the collaboration between Tiger Cement and M-150 in 2021 has stimulated the market atmosphere and helped maintain market share in construction materials through promotional activities that effectively reach customers. We have received positive feedback from masons and contractors participating in the program. In 2022, we are building on the campaign 'Fight Like a Tiger, Heart Over 100 Year 2' for Labor Day, with continued collaboration from our business partner Osotspa Group, featuring 'M-150 x Tiger Cement Special Edition' as a promotional tool from May 1 to August 31, 2022, along with a CRM program and special benefits through the Line platform.

This is a special opportunity for Tiger Cement customers to earn triple points, with chances to redeem premium items such as polo shirts, t-shirts, and bags made from leftover banners from last year's campaign, following the Circular Economy concept. We aim for over 10,000 masons and contractors to participate in this promotional program, creating excitement and stimulating the atmosphere at construction material stores. We will also conduct nationwide seminars for masons, along with tasting events at stores and construction sites, enhancing visibility for both construction material retailers and M-150 network stores, resulting from the strong collaboration between Tiger Cement and the M-150 team across all channels. This is another partnership aimed at creating a new dimension in the market, leveraging the strengths of both parties to foster innovative ideas and business growth in the future. The marketing collaboration program in the campaign 'Fight Like a Tiger, Heart Over 100 Year 2' is projected to grow sales of participating products, including mixed cement (Tiger Cement for plastering, Tiger Super, and Tiger special formula plaster), ready-mixed cement products, Tiger Mortar (for general plastering and lightweight block plastering), Tiger cement adhesive, and Tiger Decor products by approximately 8-10% compared to last year."

 

Ms. Wannipa Pakdeebutr, CEO of Osotspa Public Company Limited stated, "Currently, marketing collaboration is a strategy that brings success to various brands, including the collaboration between M-150 of Osotspa and Tiger Cement of SCG. This partnership is a perfect and strong synergy between leading market brands. Both brands have a deep understanding of consumers and can design campaigns that effectively reach and attract masons and contractors, the target audience for both brands. The campaign 'Fight Like a Tiger, Heart Over 100' received excellent feedback last year, and we are confident that the campaign 'Fight Like a Tiger, Heart Over 100 Year 2' will also achieve success."

Details of Tiger Cement products participating in the campaign are as follows:

  • Tiger Mixed Cement for Plastering: Buy 20 bags, get 2 bottles free.
  • Tiger Mixed Cement Special Formula or Tiger Decor for Terrazzo: Buy 25 bags, get 2 bottles free.
  • Tiger Mixed Cement Super: Buy 25 bags, get 1 bottle free.
  • Tiger Cement Adhesive (all types/formulas): Buy 10 bags, get 2 bottles free.
  • Tiger Mortar for General Plastering or Lightweight Block Plastering: Buy 20 bags, get 1 bottle free.
  • Tiger Decor for Marble Render Easy Mix Formula: Buy 50 bags, get 2 bottles free.
  • Tiger Decor for Wash Gravel Easy Mix Formula: Buy 50 bags, get 2 bottles free.
  • Tiger Decor for Terrazzo (all formulas): Buy 25 bags, get 2 bottles free.