"Thai Watsadu" allocates a budget of 7 billion baht, highlighting 5 strategies under CRC Thai Watsadu: Build the Future, aiming for a 30% profit increase to become the number 1 leader in the construction materials retail sector.

Mr. Sutthisar Jirathiwat, Chief Executive Officer of CRC Thai Watsadu Co., Ltd., part of Central Retail stated that in 2021, the company achieved a 20% sales growth compared to 2020, with best-selling products in the construction materials category, lighting fixtures, and home appliances benefiting from the surge in home repairs and renovations during the COVID-19 pandemic.

In the first quarter of 2022, the business continued to grow, leading CRC Thai Watsadu to focus on strong business growth this year under the vision of becoming the leading omni-channel retailer of construction materials and home decoration products in Asia. The company aims to achieve a compound annual growth rate (CAGR) of 12% in the first five years (2020-2024) and 18% in the next five years (2025-2029), with a target profit increase of 30% through driving the business with 5 key strategies:

Thriving to Strengthen the Business by investing 7 billion baht to expand new branches, renovate existing ones, rebrand, and develop service models across all brands including Thai Watsadu, BNB Home, Auto One, and Go! Wow, through both offline and online channels, while also diversifying product types and categories.

Seamless Omni-channel Shopping Experience builds on the success of 2021, with online channels growing over 400% and generating more than 60,000 orders per month. In 2022, the company aims to enhance the omni-channel shopping experience with a target of 150% growth in online channels, upgrading the omni-channel platform and launching the 'Thai Watsadu' mobile application in May, while also developing the BNB Home and Auto One apps.

Supply Chain & Logistics Expansion involves improving and expanding a new warehouse over 160,000 square meters, an increase of over 120% to support the rapid growth of existing and new business segments in the next five years, alongside developing logistics systems, investing in expanding the truck fleet by over 25%, and beginning trials with EV Charge trucks, aiming to increase to 30 vehicles by 2023, reducing carbon dioxide emissions equivalent to planting over 200 trees per year.

Driving Sustainability focuses on sustainable business practices that support employees, partners, society, and the environment, such as enhancing the capabilities of individuals, creating income and job opportunities for the disabled and elderly, and continuously expanding job opportunities and branches. The company also participates in community benefit projects like the "Uniting Hearts for Hometown" initiative, allowing employees to contribute to their communities by helping improve facilities and donating equipment to hospitals and schools, and building homes for the underprivileged.

Environmental Oriented aims for business growth alongside environmental preservation, collaborating with the Forest Conservation Organization of Thailand for over 4 years to provide 1,130 check dams in Chiang Mai province, helping mitigate the crisis in headwater forests and restore balance to nature. The company is also adopting the BCG policy by installing solar roofs, aiming for every branch by 2023 to help combat global warming.

CRC Thai Watsadu Co., Ltd. is committed to stable business growth alongside Thai society under the CRC Retailligence strategy, believing it will create a new dimension in the construction materials and home decoration retail sector, offering comprehensive solutions for better living and driving a sustainable future for the Thai economy.