Decoding the Campaign “#EqualHappiness” by Major Development: A Leader in Pet-Friendly Condos Where Humans and Pets Can Share Happiness Equally
In the past, people may have been familiar with #EqualMarriage, which supports gender equality. However, recently, Major Development Public Company Limited has become the first organization to recognize and care about equality in another dimension: the equal happiness between humans and pets, under the campaign #EqualHappiness.
With over 20 years of experience in developing pet-friendly residences, Major Development is well-known for understanding the insights of pet owners regarding their needs in living spaces, as well as recognizing that different types of pets require specific care in their homes.

This understanding of insights, combined with the passion of Petchlada Poovoralak, CEO of Major Development, has led the company to believe that developing pet-friendly condos in an era where pet ownership is significantly increasing is essential. It is crucial to create living projects where both humans and pets can share happiness equally.
Petchlada shared that as a pet lover herself, she is well aware that pets are not solely responsible for providing happiness to humans. Both owners and pets should offer happiness to each other. As a leader in the pet-friendly residence market, she is committed to the #EqualHappiness initiative, reinforcing the development of homes where both humans and pets can coexist happily and equally.
In the past, Major Development has continuously collaborated with pet care experts, such as Thonglor Animal Hospital, to develop common areas and room details that genuinely cater to the happiness of both humans and pets. This is clearly reflected in their latest condominium project in the heart of Ladprao Intersection, Metris District Ladprao, which has created common areas suitable for various types of pets, such as a Multi-Pet Play Room, Cat Haus, and Pet Park. The specifications are carefully selected for all lives, including the use of non-toxic colors and furniture decorated with Zero VOC standards, friendly to both humans and pets, and innovative double walls that reduce noise by up to 47 decibels, enhancing privacy for residents.





Recently, Major Development released an online short film #EqualHappiness, which creatively blends the charm of pets with the warmth and happiness of living together between humans and pets. It showcases both functionality and specifications that have been meticulously designed, clearly emphasizing that whether it’s the room owner, dogs, or cats, they can all happily coexist within the condo. Interested viewers can watch the video at https://bit.ly/3uf2Wyc.
In summary, the passion of pet-loving executives has led to the development of residences that meet the needs of both humans and pets, driving the #EqualHappiness campaign that truly understands the insights of consumers in this market.