"Iris Group," a leading real estate developer in Thailand, celebrates its 15th anniversary with pride as two luxury projects, "ICOPENH SUKHUMVIT 76 and IDEN KASET PHAHOLYOTHIN," have won the "Outstanding Real Estate Award 2021 or FIABCI-Thai PRIX D’EXCELLENCE AWARDS 2021." The company is preparing to launch a promotional campaign to attract customers, aiming for sales of 700 million baht this year.

Mr. Kittipong Sumanon, CEO of Iris Group Co., Ltd., stated that the company was established in 2006 and has successfully developed its real estate business under the concept of "Thinking for Life, Full of Benefits" (FOR A LIFE TO THE FULLEST). This year, 2022, marks the 15th anniversary of "Iris," and the company has submitted two projects, "ICOPENH SUKHUMVIT 76 and IDEN KASET PHAHOLYOTHIN," to compete in the "Outstanding Real Estate Award or FIABCI-Thai PRIX D’EXCELLENCE AWARDS 2021." Both projects received awards in the Residential Low Rise category, selected by a panel of esteemed judges from both Thailand and abroad.

The "Outstanding Real Estate Award FIABCI-Thai PRIX D’EXCELLENCE AWARDS 2021" was organized by the International Real Estate Federation (FIABCI-Thai), with Mr. Teerachai Attanavanich, Deputy Permanent Secretary of the Ministry of Finance, presiding over the ceremony and presenting the awards last February. The award aims to promote the development of the real estate industry to an international level and is a source of pride for Iris, which has dedicated itself to developing projects that achieve success and recognition in the international real estate business. In every project, Iris pays attention to creative housing design and carefully selects quality materials.

Within the projects, we focus on quality, considering the potential of the location, pricing, public utilities, as well as the environment and quality of life.

"Currently, the work-from-home trend has changed consumer behavior during the COVID-19 pandemic, leading to a full digital transformation. The idea of incorporating smart home technology to enhance convenience is essential for the New Gen group in their daily lives. This year, we plan to launch a campaign with discounts, giveaways, and marketing activities, integrating Internet technology with Smart Home solutions to meet the lifestyle and living needs of customers, encouraging their decision-making. Additionally, the company will implement digital marketing strategies, utilizing AI to analyze project and customer data accurately. This will be another approach to further develop our marketing efforts,"

Mr. Kittipong stated that Iris currently has five projects ready for sale, including 1. IDEN KASET PHAHOLYOTHIN (Iris Kaset-Phaholyothin), 2. IDEN SUKHUMVIT 101 (Iris Sukhumvit 101), 3. ICOPENH SUKHUMVIT 76 (Iris Sukhumvit 76), 4. IRIS WESTGATE (Iris Westgate), and 5. IRIS PARK (Iris Park Chaiphruk-Wongwan). Each project has achieved sales of approximately 30-40%, and this year, we have set a sales target of around 700 million baht. However, overall, the economic outlook for Thailand and the real estate market in 2022 is expected to remain stable compared to 2021, although there are concerns about the spread of the Omicron variant of COVID-19, prompting various sectors to prepare measures and monitor government policies while keeping an eye on the new COVID situation.


For more information about Iris Group projects, please visit www.iris.co.th or follow us on Facebook: IRIS Group or call 0-2196-1100.