DJW has secured a prime location for its latest project in the potential area of Srinakarin, aiming to expand its investment plans for a mixed-use project under the concept of Feel the Flow. This lifestyle mall will serve as a new stopover that meets the needs of modern living, with a 20-year lease guaranteeing a 34% return. The company believes in a business recovery post-COVID and hopes to position the project as a high-profit venture.

The Hare Rast (ดิ แฮ เรสต์) is a mixed-use project that caters to all business needs, serving as a new stopover for city dwellers. It includes a lifestyle mall, home offices, and a Caltex gas station on a total area of 10-1-25.3 rai, with convenient parking for up to 150 vehicles. The project boasts high investment potential, utilizing a location rich in various attributes to maximize benefits while showcasing effective space management for both investors and consumers, allowing for high returns in the post-COVID era.

Dr. Chakrapan Namsuklerkool, Executive Director of Finance and Business Development at DJW Development Co., Ltd. stated, “Srinakarin is an outstanding location with great potential, featuring a well-planned urban layout and significant growth opportunities in the future. Currently, there are numerous housing projects in the area, and it has considerable potential for further development in various aspects, including transportation connections to other locations, convenient access via Pattanakarn Road, new connecting roads, expressway access, and the Yellow Line subway. The Srinakarin area can still accommodate urban growth due to its dense population, coupled with the continuous expansion from the inner city to the Pattanakarn-Srinakarin zone. The expressway access on Srinakarin Road also makes it a connecting point between Bangkok and the future EEC projects. It is undeniable that urban expansion is happening rapidly, and the extension of the subway line has passed through Srinakarin Road, making it a highly potential area ready for various developments in the future.”

From an investor's perspective, our location is situated on a major road and is close to two subway stations, connecting both the city and the special investment zone EEC. Additionally, our site is in a densely populated community area, with a wide frontage of nearly 300 meters, making it highly visible to passersby, suitable for various types of businesses such as transportation, retail, and wellness services.

The Caltex gas station features a new concept of a gas station and EV charging station in collaboration with Tops Supermarket. This modern and convenient service station includes a 300-square-meter Tops Daily and numerous leading stores such as S&P, Pizza Hut, and many other popular shops.

The Hare Rast (ดิ แฮ เรสต์) is designed to serve as a resting point for both body and mind during tough times. The time spent at The Hare Rast will recharge both physical and mental energy, allowing visitors to return to their busy lives rejuvenated. The design and layout incorporate nature, creating an open and airy environment with a refreshing breeze, resembling a stopover during the day. It features over 50 popular restaurants and services, creating a lifestyle mall that meets the needs of a work-life balance.

             

Regarding Passion House, it consists of 20 home office units divided into two sizes: Type A with 12 units, each with a usable area of 239.5 square meters, four stories high, featuring spacious parking accommodating two vehicles in front of the building. The design includes a high atrium, exuding luxury and spaciousness, with a glass front showcasing the building's openness. There is an external staircase allowing for separate use or rental. Type B, with only 8 units, offers a usable area of 252 square meters, with parking for up to four vehicles in front and separate restrooms on each floor for convenience, making it a worthwhile investment starting at just 7 million baht.

“Highlighting the Smart Investment aspect, we present an investment opportunity that is more valuable than any other investment in this location, with guaranteed returns of up to 34%. The first-year return is 14%, with returns of 7% for years two to four for investors. This is due to the location and investment model in the Pattanakarn-Srinakarin area, which has shown strong and sustainable growth. While other areas may experience reduced growth or saturation due to the density of real estate, Srinakarin continues to grow, providing high long-term returns. We also have renowned advisors with extensive experience in the real estate sector, such as Edmund Tie & Company, experts in commercial and residential real estate investment, Century 21, a well-known real estate agency with branches worldwide, and DLAND, specialists in lifestyle mall development and management, successfully developing popular community malls like “Porto Chino” and “Porto Go.” This gives us confidence that The Hare Rest project will undoubtedly succeed,” Dr. Chakrapan added.

“As for the lifestyle mall project, many may think there are too many, but if we understand the market, lifestyle malls have the advantage of focusing on the customer base in those areas as a service hub and relaxation spot. We believe consumer behavior has changed significantly due to various factors, including the pandemic, which has altered consumer lifestyles. This lifestyle mall is also designed to be an essential part of consumers' lives in the area, akin to the four basic needs. However, the choice to stop or use services will be influenced by different factors such as transportation, parking, atmosphere, decor, and the types of shops and restaurants within the center. We develop the layout based on these changes, resulting in a project that is more accessible to consumers and ready to become a new landmark in the heart of Srinakarin,” Dr. Chakrapan concluded.