Sansiri is focusing on horizontal developments as a key player in the real estate market in 2022, launching 28 new projects worth 39 billion baht. The highlight of the first quarter is the rapid introduction of the "Saran Siri" brand, with 5 projects launched simultaneously, alongside a push into the high-end single-house segment. The company aims to launch horizontal projects totaling 80 billion baht over the next three years.

  • Sansiri is ramping up its horizontal housing strategy after achieving sales of 22.4 billion baht in the previous year, exceeding its target by 12% and growing nearly 10% from the previous year, accounting for 67% of total sales of 33.5 billion baht in 2021. Eleven horizontal projects worth 20.7 billion baht were sold out, with transfer values exceeding the target of 18.3 billion baht.
  • Highlighting horizontal developments as a crucial strategy for the real estate market in 2022, Sansiri plans to launch 28 new projects worth a total of 39 billion baht, with horizontal projects making up 75% of its launch plan this year, catering to the top brand for home seekers.
  • Emphasizing the concept of "Home for Everyone," Sansiri is developing horizontal projects that cover all products, catering to every segment of demand, at all price levels and locations, targeting real demand while promoting a YOU-centric approach that showcases new designs and functions that surpass competitors, preparing to transform every brand of horizontal projects.
  • Highlight! Preparing to launch "Nara Siri," two new high-end single-house projects, while also pushing into the high-end single-house segment with the upcoming launches of BuGaan, Setthasiri, Burasiri, and Demi. Additionally, the new series of Siri Place, Dream Destination, is set to introduce 8 new projects this year, along with plans to create Sansiri Districts across the city, making real demand accessible at every price level around Bangkok.
  • In the first quarter, the "Saran Siri" brand will be launched, emphasizing the selling point of the first family home under the concept "WHERE THE LOVE EXPANDS." This new series of single houses in the Modern Farmhouse style will debut in 5 locations, with prices starting from 5.69 to 12 million baht, launching simultaneously in March.
  • The sales target for horizontal projects this year is set at 24 billion baht, with a transfer target of 22 billion baht, representing a 20% growth from last year's transfer figures. The long-term growth target over the next three years is to launch horizontal projects worth a total of 80 billion baht, with a sales target of 62 billion baht for horizontal projects.

Mr. Anut Kittikulmethee, Deputy Managing Director of Horizontal Project Development at Sansiri Public Company Limited, stated that Sansiri had strong performance last year, defying various challenges and successfully developing projects that cover all products and segments, especially horizontal projects. The success in single houses across all price levels and affordable townhomes led to sales exceeding the target at 22.4 billion baht, surpassing the goal by 12% and growing nearly 10% from the previous year's horizontal sales. The company sold out 11 horizontal projects worth a total of 20.7 billion baht, with horizontal sales accounting for 67% of total sales in 2021, while the transfer of horizontal projects exceeded the target of 18.3 billion baht, representing 55% of total transfers in 2021.

The success stems from having horizontal projects that meet every demand, spread across various locations and price levels, including the new "Dream Destination" series of townhomes under the Siri Place brand, which launched last year and received positive feedback since its debut. The Siri Place Bangna-Thepharak was inspired by New York City, while Siri Place Wongwaen-Lamlukka drew inspiration from the charm of Kyoto. Additionally, the Anasiri brand of houses and townhomes priced between 2 to 6 million baht successfully embraced the "Feel Just Right" living concept, achieving remarkable revenue growth of 120% last year.

High-end single houses under the Setthasiri and Burasiri brands, priced between 8 to 20 million baht, reinforced their leadership in the upper-end single-house development market, generating revenue of 7.8 billion baht, or about 44% of total horizontal revenue, with 4 projects sold out: Setthasiri Phatthanakan, Burasiri Phatthanakan, Burasiri Rangsit, and Burasiri Wongwaen-Onnut. Meanwhile, Sansiri is also developing the "BuGaan" brand, an exclusive modern residence priced between 35.9 to 80 million baht, which has resonated with the young success segment, leading to a sold-out status within 4 months, further solidifying its position as the number one leader in the Thai luxury real estate market.

For the business plan in developing horizontal projects in 2022, Sansiri plans to launch a total of 28 horizontal projects worth 39 billion baht, focusing on horizontal developments at 75% of the total project launch plan this year. This includes 11 single-house projects, 5 mixed products, and 12 townhome projects, covering every segment with a distribution of 45% Affordable, 26% Medium, and 29% Premium. The sales target for horizontal projects this year is set at 24 billion baht, accounting for 70% of Sansiri's total sales target, with a transfer target of 22 billion baht, or 63% of Sansiri's total transfer target, representing a 20% growth from last year's transfer of 18.3 billion baht. Additionally, Sansiri is looking at long-term strength over the next 3 years, aiming for sustainable growth with plans to launch horizontal projects worth a total of 80 billion baht, along with a 3-year sales target of 62 billion baht, aligning with previously announced long-term business plans.

Reinforcing market leadership in horizontal developments with "Home For Everyone".


This year, the highlight of horizontal project development will emphasize the concept of "Home for Everyone" by developing horizontal projects that cover all products: single houses, duplexes, and townhomes, catering to every segment of demand at all price levels and locations, targeting real demand. This includes launching 8 new Siri Place townhome projects, continuing the success of the Anasiri brand, which thrived last year, by introducing 4 new projects, and pushing the Saran Siri brand with 6 new project launches this year. Additionally, it will maintain leadership in the high-end single-house market by continuing to develop the Setthasiri and Burasiri brands, as well as expanding success in the luxury single-house market with the BuGaan brand and launching the DEMI New Residence Product for the first time with the DEMI SATHU49 project.

Get ready for the high-end single-house brand "Nara Siri" this year / Creating Sansiri Districts.


"This year, Sansiri will also highlight the launch of the long-awaited high-end single-house brand, "Nara Siri," with plans to introduce 2 new projects worth a total of 8.3 billion baht. After not launching new Nara Siri single houses in the market recently due to most land locations being unsuitable for high-end product development, customer confidence in Sansiri's high-end single-house development remains strong, along with ongoing demand for high-end single houses, leading to the launch of the Nara Siri brand this year. Additionally, Sansiri plans to develop residential cities by preparing land development in various locations, such as Bangkok Kritha, Bangkok-Pathum, Ratchaphruek 346, and Rangsit-Bangpoon, creating Sansiri Districts to attract real demand customers at every price level around Bangkok.

Transforming every brand of horizontal projects with new "designs".

Furthermore, in 2022, Sansiri will highlight the development of new projects under the "YOU-Centric" concept, presenting projects designed based on customer needs, especially in terms of new designs and functions of horizontal projects that differ from competitors. This year, we will see this fully represented in every horizontal brand, such as the Siri Place Dream Destination series, which is ready to launch 3 projects simultaneously in the first quarter: "Siri Place Phatthanakan - Siri Place Mega Bangna - Siri Place Bangna - Suvarnabhumi," inspired by the design of New York City and Paris, with plans for 3 more projects inspired by Amsterdam's design. Additionally, the success of the Anasiri brand will continue with the "Feel Just Right" living concept, launching Anasiri Ramkhamhaeng with houses inspired by the Mediterranean region, along with the first family home from the Saran Siri brand featuring a new image, "WHERE THE LOVE EXPANDS," with a Modern Farmhouse design and entirely new functions, a first in the residential industry. The Burasiri brand single houses will elevate the brand's image from a house atmosphere to The Genuine Resort Living, along with a redesign of the Setthasiri brand single houses and the high-end Nara Siri brand, which will be revealed this year.

In the first quarter, launching the Saran Siri brand with 5 projects simultaneously.

For the highlight of project launches in the first quarter, Sansiri will aggressively build the "Saran Siri" brand to establish recognition as "the first family home" under the new concept "WHERE THE LOVE EXPANDS" with a new series of single houses in the Modern Farmhouse style and entirely new functions, inspired by the lifestyle of modern families who yearn for a life close to nature. This is the origin of the Modern Farmhouse design that provides a warm feeling and brings nature around, combined with new functional designs that allow families to have space to spend time together both inside the house and in the project while still maintaining personal space for each individual. The new highlight functions of the Saran Siri brand include:

The first floor features an Entrance Foyer, a hallway leading into the house with space for decoration as a shelf or shoe storage, preparing for entry and exit from the house. The Family Connecting Area or living room connects with the dining area in an open plan without walls, making the house spacious and airy while opening up to the backyard view through large glass doors, allowing family members to relax together privately. The Multi-Purpose Room or downstairs multifunctional room can be decorated according to lifestyle, serving as an office, movie room, or even a bedroom. The Giant Storage room is designed to be large enough for practical use, and the Extraordinary Landing Space increases the landing area of the stairs as a relaxation corner to enjoy the view of the natural garden.

Meanwhile, the second floor of the house includes the prominent Together Space, which is a space for family members on the second floor, providing privacy separate from the downstairs area, allowing them to choose to use or relax together on the second floor. The Master Bedroom or special large bedroom is spacious and airy, with an Extra High Ceiling of 4.5 meters and a large Bay Window, along with an Enclosed Balcony or Terrace that expands the space inside the master bedroom into a usable semi-outdoor area, allowing fresh air from outside to flow in.

"Sansiri is preparing to launch Saran Siri with 5 projects in 5 locations covering the first half of this year, including Saran Siri Pracha Uthit 90 / Saran Siri Ramkhamhaeng / Saran Siri Thian Talay 30 / Saran Siri Rama 2 / Saran Siri Bangna, with prices starting from 5.69 to 12 million baht. Online registration for interested customers has already opened. With the plan to aggressively launch new projects that meet every demand, along with strategies aimed at responding to the needs of customers in the real demand segment, we are confident that the company will achieve the sales and transfer targets for horizontal projects as planned," Mr. Anut concluded.