Sena Hankyu Hanshin steps into the arena to boost initial sales with its powerful condominium brand 'Sena Kith', ready to tackle the big competition by targeting real buyers - close to job sources - near the BTS, with affordable prices starting below a million baht. The company is launching 4 projects with a total value of over 2 billion baht in locations along Tiwanon Road and Sridhan, with pre-sales scheduled for February 26-27. In the Bangkae area, a shop will open on March 5-6, and another location near Rangsit - Klong 4 will have pre-sales on March 26-27, 2022.

Assoc. Prof. Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited, revealed that last year, the Sena Kith brand reflected Sena's ongoing success. One of the key strategies for the Sena Kith brand is its location near job sources in industrial estates, focusing on individuals with a monthly income of less than 20,000 baht. These individuals may have previously rented dormitories or apartments to save on commuting costs. For consumers with limited income, the decision to purchase housing can be challenging due to the burden of increased monthly expenses.

The 'Sena Kith' brand thus serves as a starting point for developing products that are accessible and enhance the lives of this customer group. The company strives to identify customer pain points and develop both products and services that meet their needs. However, this depends on the behavior of customers in each location. Therefore, the starting point becomes the business direction for Sena, which strategically targets markets near job sources to reduce commuting costs, allowing customers to save money for purchasing their own homes.

The brand 'Sena Kith' is launching 4 projects in 4 locations with a total project value of over 2 billion baht, including 2 joint ventures with Sena Hankyu Hanshin: Sena Kith Rangsit – Tiwanon and Sena Kith Srinakarin - Sridan, and 2 projects developed by Sena Development: Sena Kith MRT – Bangkae (Phase 2) and Sena Kith Rangsit - Klong 4. Here are the details:

1. Sena Kith Rangsit – Tiwanon is a development project located along Tiwanon Road, featuring an 8-story low-rise condominium on over 6 rai of land, comprising 3 buildings with a total of 735 units, valued at 661 million baht. There are 3 room types available: a 1-bedroom unit of 26 square meters with a walk-in closet, another 1-bedroom unit of 26 square meters starting at 899,000 baht with a spacious kitchen adjacent to the balcony, and a 2-bedroom unit of 38 square meters. Each unit is designed with functional separation and well-planned common areas, including a clubhouse, fitness center, swimming pool, co-working space, and communal garden. #SaferThanYouThink with a CCTV system, 24-hour security personnel, vehicle access control, key card access, and a locked elevator system. #MoreValueThanYouThink

2. Sena Kith Srinakarin - Sridan is located in Soi Dan Samrong 9, Sukhumvit 113, just 500 meters from the Yellow Line BTS (Lat Phrao - Samrong) at Srinakarin Station. This 8-story low-rise condominium sits on over 3 rai of land, comprising 3 buildings with a total of 645 units, valued at 708 million baht. There are 4 room types available: a 1-bedroom unit of 22 square meters, a 1-bedroom unit of 26 square meters, a 1-bedroom plus unit of 33 square meters, and a 2-bedroom unit of 43 square meters, starting at 999,000 baht. #MoreComfortThanYouThink, each unit is designed with functional separation, fully furnished, and ample common areas including a clubhouse, fitness center, swimming pool, co-working space, and communal garden. The project features a CCTV system, 24-hour security personnel, vehicle access control, key card access, and a locked elevator system.

3. Sena Kith MRT – Bangkae (Phase 2) is located in Soi Thed Thai Road, near the Blue Line BTS at Bangkae Station. This 8-story low-rise condominium is developed on over 3 rai of land, comprising 2 buildings with a total of 378 units, valued at 393 million baht. There are 5 room types available: Type A 1-bedroom unit of 26 square meters, Type B 1-bedroom unit of 26 square meters, Type C 1-bedroom unit of 28 square meters, Type D 2-bedroom unit of 34.5 square meters, and Type E 2-bedroom unit of 35 square meters, starting at 1.05 million baht. Each room is designed to maximize usable space, with functional separation and a walk-in closet. #MoreConvenientThanYouThink, with access to both road and rail transport, connecting to major roads and two BTS lines, along with a private pier within the project. Amenities include "MoreThanYouThink" such as a clubhouse, fitness center, and swimming pool.

4. Sena Kith Rangsit - Klong 4 is located along the main Lam Luk Ka Klong 4 Road, near Market Village. This 5-story condominium comprises 8 buildings with a total of 343 units, covering over 4 rai of land, valued at 315 million baht. The condominium offers complete functions, starting from 26 square meters for a 1-bedroom unit, priced from 899,000 baht. Designed with attention to detail, each unit features functional separation and a dressing area with the new "Walk In Closet" function. Enjoy peace of mind with 24-hour security and after-sales service for residents' convenience through the "SENA 360 Application".

Get ready to explore the 'Sena Kith' brand condominiums in all 3 locations today. For Sena Kith Rangsit – Tiwanon, inquire for more details at 1775 #27, and for Sena Kith Srinakarin - Sridan, inquire at 1775 #46. Both projects will have pre-sales on February 26-27, with special offers starting at under a million baht. Sena Kith MRT – Bangkae (Phase 2) will have a soft opening on March 5-6, featuring water view condos with free appliances for bookings made at the event. For more details, inquire at 1775 #34. Another project, Sena Kith Rangsit - Klong 4, will have pre-sales on March 26-27, 2022. For more details, inquire at 1775 #40 or visit the website for more information on all 'Sena Kith' projects at https://www.sena.co.th/brands/sena-kith/.