Central Pattana is creating the ultimate Valentine's landmark with the campaign 'LOVE destiNATION: Eat Play Love' at Central shopping centers throughout February 2022.
• For the first time in Thailand, experience 'Meta-Luck', a virtual offering to the Trimurti deity through an avatar standing in front of CentralWorld using 360-degree VR technology, providing an immersive experience at five Central locations across Thailand.
• Partnering with the globally renowned Tinder app, we connect online happiness to real experiences at CentralWorld, catering to the Gen-Z demographic.
• Creating a phenomenon of love craziness known worldwide through digital media in Central shopping centers nationwide, sharing heartfelt moments from 'Hun-Jiyun' and 36 love stories from across the country.
• A stunning collection of special gifts for loved ones, along with capturing unique moments at the Love Arcade featuring over 2,400 heart-shaped balloons.

Central Pattana Public Company Limited, a leader in Thailand's real estate business and operator of 35 Central shopping centers nationwide, is creating a new phenomenon for Valentine's Day by celebrating the festival with a variety of new digital lifestyle experiences in the campaign 'LOVE destiNATION: Eat Play Love', tapping into the booming Metaverse digital trend. This highlights the first-ever transformation in Thailand of offering prayers to the Trimurti deity through 'Meta-Luck', a 360-degree VR technology that allows worship in a virtual world via an avatar as if standing in front of CentralWorld, providing an advanced immersive experience at five Central locations across Thailand: Central Westgate, Chiang Mai, Chonburi, Khon Kaen, and Hat Yai (from February 10-24, 2022). Additionally, we aim to create the ultimate love frenzy through digital media in all 35 Central shopping centers, sharing the inspiring love stories of 'Hun-Jiyun' and love-struck individuals nationwide.

Dr. Natthakitti Tangpoolsinthana, Assistant Managing Director of Marketing at Central Pattana Public Company Limited, stated, 'Central Pattana never stops delivering new experiences and sharing positive energy with customers on every occasion. This year, the Valentine's celebration at Central shopping centers will be unlike any before, with the concept of making Central a Place for All, including:
(1) Tapping into the global Metaverse trend to offer prayers in a new immersive experience in a virtual world through 360-degree VR technology.
(2) Partnering with global leader Tinder to create experiences that resonate with the young Gen demographic.
(3) Being a platform to share meaningful stories that convey the power of love from people nationwide.
(4) Creating landmark check-in points to spread joy for everyone.'

'TinderxCentralWorld' marks the first collaboration with the global dating app 'Tinder', exclusively at CentralWorld.

'Additionally, we have partnered with the strategic partner 'Tinder', a globally recognized dating application that offers an exclusive experience only at CentralWorld, targeting the Gen-Z audience. This collaboration is a first in Thailand, where a shopping center and a global dating application partner together, connecting social experiences from online to on-ground, allowing couples or dates to meet safely at CentralWorld under the Love Vibes theme, with decorations celebrating Valentine's Day throughout the center, including Instagrammable spots, Tinder Avenue, Tinder Photo Booth, shopping for Valentine's gifts at Love Marche, or enjoying famous cafes and restaurants from around the world with special promotions for the Valentine's festival. The 'LOVE destiNATION: Eat Play Love' campaign will take place at all Central shopping centers from February 11-14, 2022, with strict cleanliness measures under the Safe Plus+ standard to ensure everyone's safety and confidence,' Dr. Natthakitti added.

Mark your Valentine's check-in points at Central shopping centers for love enthusiasts.

1) #FoodLovers: Special Valentine's menu recommendations from famous restaurants, such as Victoria by Cocotte @CentralWorld with Cafe de Paris Steak (Black Angus Tenderloin with herb butter sauce served with French fries and walnut salad), Truffle Pasta (Coquillettes Jambon Truffle), and Valentine's Day Dessert. Or sweeten your day at Signature Sweets at Central Rama 9, such as the 'Sweetheart' heart-shaped cake with a Love Letter from ROLLING PINN, 'Valentine's Gift Box' from 'Susan Croissant', and the first-ever 'Watermelon Soft Serve' from PEAK CHOCOLATE PASSIONIST, along with many other dishes from renowned brands like PAUL, HOKKAIDO SOFTKREME, TOKYO SWEETS, ROYCE CHOCOLATE 2022 (from February 11-24, 2022). There are also Valentine's promotions from famous restaurants like Aiyu Thai Suki, Chabuton, Sizzler, Yayoi, Mister Donut, Cold Stone, and Cha Tra Mue.

2) #GiftLovers: Shop for Valentine's Collections with promotions from famous brands, such as Kate Spade New York, Pandora, Jubilee Diamond, Jaspal, Lyn around, Misty Mynx, MCM, Soda, Swatch, Dyson, and Flower Gallery @CentralWorld.

3) #FunLovers: Be amazed by the 'Love Arcade' with over 2,400 heart-shaped balloons, and receive a free 8x10 inch Photo Gift by taking a picture with your mobile phone at photo spots throughout the center and printing it for free at Big Camera. Shop for Valentine's products and enjoy various activities at 'Love Marche, the market for love enthusiasts', including the Love Room photo booth and many love events (**conditions and participating branches are as specified by the company).

4) #SingleLovers: Singles won't feel lonely anymore with TinderxCentralWorld, featuring Tinder Avenue and Tinder Photo Booth to create Love Vibes in the center, with 100 free prayer offering kits for the Trimurti deity available on February 10, 14, 17, and 24 (every Thursday and Valentine's Day) exclusively for Tinder members and when shopping over 5,000 THB at Central Pattaya Beach and Central Phuket.

5) #SpiritualLovers: For the first time at Central shopping centers, experience 'Meta-Luck' to offer prayers to the Trimurti deity using 360-degree VR technology through an avatar in a virtual world as if you were at CentralWorld. This can be done at five locations across Thailand: Central Westgate, Central Chiang Mai, Central Chonburi, Central Khon Kaen, and Central Hat Yai from February 10-24, 2022.

Additionally, there are highlight activities from other branches, such as Central Westgate featuring a sweet Love Landmark in a pink field and a heart garden with over 200 flowers, Central Eastville with Love Marche in three styles, capturing love moments with Love Photo Stickers, and special activities for Dog Lovers to bring their furry friends to watch movies first. Central Salaya will showcase a love-crazed area of 100 square meters, Central Sriracha will create a heart balloon field with over 200 balloons and live love music from famous bands in Sriracha, and Central Pattaya Beach will transform into a Love Arcade with over 300 heart balloons.

With giant teddy bears holding heart balloons for couples to take memorable photos, and Love's Match giving away Tinder Gold for one month for those who meet shopping conditions, Central Korat invites everyone to find their soulmate before Valentine's Day! And for those who love to spend, there will be a market for love enthusiasts, along with an invitation for health-conscious lovers to RUN FOR LOVE to receive a commemorative medal and take photos with over 400 heart balloons. Central Ubon Ratchathani invites couples to register with the 'Love District Office' and receive a marriage certificate from the Ubon Ratchathani governor. Central Chiang Mai Airport offers a delightful shopping and dining experience with beautiful flowers and sweet balloons, along with the Miss Queen Chiang Mai 2022 contest. Central Phuket will host the Wine Love Festival and a ceremony to pay homage to the Trimurti deity for blessings in work, finances, health, and love, with a free month of Tinder Gold for those who meet shopping conditions.*