FTE reveals its business direction for 2022, aiming for a 20% revenue growth or 1.2 billion baht while maintaining a net profit margin of no less than 8%. The company continues to hold the number one market share, employing a proactive strategy by launching a business for all types of personal safety equipment to expand revenue bases, enhance growth potential, and increase product lines to create competitive opportunities. The focus is on the private sector, targeting industrial factories to support profitability, with plans to pursue government and private sector bids continuously, showcasing a backlog of 480 million baht.

Mr. Thaksin Tantiphaijit, Managing Director of Firetrade Engineering Public Company Limited (FTE), a leader in importing and distributing, designing, contracting installation, repairing, and inspecting comprehensive fire protection equipment and systems, disclosed that for 2022, the company aims for total revenue growth of 20% or 1.2 billion baht, while managing costs and controlling expenses more tightly to maintain a net profit margin of no less than 8%, continuing to hold the number one market share.

This year, the company focuses on a proactive strategy, which includes expanding a new business for importing and distributing all types of personal safety equipment in factories, such as emergency eyewash stations, safety shoes, safety glasses, chemical protective suits, chemical absorbent pads, chemical vapor cabinets, and chemical spill pallets, among others. These are leading brand products that meet standards, such as Romold, Brady, MSA, Ensico, Spill Station, Spillfix, Honeywell, and Lakeland, to expand the product base in the industrial factory segment and enhance revenue potential.

“The overall market for personal safety equipment is valued at approximately 7 billion baht, and the company sees significant growth opportunities as industrial factories are subject to labor protection laws, necessitating such product categories for safety in life and property. The company can leverage sales from design installation and fire protection equipment distribution,” Mr. Thaksin stated.

Additionally, there are plans to increase various types of fire protection equipment that meet international standards to cover customer usage needs and enhance competitive opportunities. Furthermore, the company continues to focus on expanding its customer base in industrial factories and data center segments, which are high-margin projects, increasing profitability potential and allowing revenue recognition within 3-6 months.

At the same time, the company is monitoring bids and preparing to propose projects continuously in both the public and private sectors. In the first quarter of 2022, there are projects awaiting consideration for the design and installation of fire protection systems, valued at approximately 250 million baht, with an expected chance of winning about 30%. The current backlog is 480 million baht, divided into 150 million baht for distribution projects and 330 million baht for fire protection system design and installation projects.