AssetWise is advancing towards becoming a Next Generation organization, continuously supporting the Ecosystem of the digital world. Recently, it has partnered to utilize the Popcoin smart marketing platform, which aims to disrupt the "Entertainmerce" industry under the concept of Popcoin: Join to Earn. This large community connects various groups of people, delivering value and offering new activities and benefits to residents and customers, catering to the lifestyle of the new generation.

Mr. Kramchat Wiphanpong, CEO of AssetWise Public Company Limited or ASW, a leading real estate developer focused on lifestyle with the philosophy of "Happiness Designed for You" or "We Build Happiness," stated that AssetWise recognizes the importance of Digital Transformation, which is a significant global trend. The company is committed to continuous development to create dynamics and adapt to ongoing changes. One of our main interests is in "digital assets," which are becoming a trend and play a crucial role for the new generation, who are the primary customers of AssetWise. Therefore, we have established a subsidiary, "Digitonize Co., Ltd.," in collaboration with business partners like Future Computer Co., Ltd., one of the drivers of the Popcoin, to support education and investment in digital assets, as well as to seek opportunities to utilize modern technology and platforms effectively in our business.

“Additionally, AssetWise has partnered in launching the Popcoin, which is a smart marketing platform for Entertainmerce, resulting from collaboration with leading companies such as RS Public Company Limited (RS Group), Four Apple Co., Ltd., Future Computer Co., Ltd., and other top partners in Thailand. We see the potential of using Popcoin, which is a Utility Token that serves as a medium for various uses on the platform. It has a reliable system and is a powerful tool to meet demands, creating marketing opportunities for all stakeholders in the Popcoin Ecosystem, including brands, content creators, and especially consumers. Therefore, Popcoin is not just a cryptocurrency but a large community that connects different groups of people, which we believe will be a powerful platform to bring AssetWise closer to residents and the new generation than ever before, effectively addressing the needs of target groups and providing measurable results.”

Popcoin will be another key mechanism that transforms AssetWise's marketing strategies to enhance the value of activities and create new benefits for customers, particularly for Kave Condo residents, who are students and young people familiar with cryptocurrency. They can also use Popcoin in various activities that align with their lifestyle. In the near future, we will see positive participation on the Popcoin platform to enrich the living experience for residents in every dimension.

“This collaboration is part of an effective Synergy strategy to maximize benefits for AssetWise residents and to foster a good Ecosystem for everyone. Furthermore, Digitonize Co., Ltd. plans to continuously develop blockchain technology for customer usage in the near future. Previously, we have opened a system to support installment payments and condominium purchases through various cryptocurrencies to enhance convenience and expand payment options, transforming into the world of digital assets and fully supporting the organization as a Next Generation entity,” Mr. Kramchat concluded.