Central Village, developed by Central Pattana Public Company Limited, a leader in Thai real estate development, in collaboration with Mitsubishi Estate (Thailand) Co., Ltd., one of the global real estate giants, announces the successful launch of Central Village Phase Two, set to open on January 28, 2022. This reinforces its status as ‘The First Real Luxury Outlet in Thailand’, the first perfect luxury outlet in Thailand, with a project value of 5 billion baht. It offers an experience beyond just shopping for branded goods, transforming into a complete lifestyle destination. The partnership between Central Pattana and Mitsubishi Estate (Thailand) strengthens the luxury outlet's world-class standards, targeting high purchasing power customers nationwide with the Luxury Outlet Chat & Shop, which has seen online sales grow to become the top performer among Central Pattana projects across the country. During the lockdown, Central Village experienced a 70% increase in sales and is ready to leverage this success model in Phase Two, featuring a full range of leading brands across all tiers and lifestyles, totaling 300 brands.

Mr. Chat Jirathiwat, Assistant Managing Director of Project Development at Central Pattana Public Company Limited, stated, "Central Village is a project that has transformed the Thai retail industry by introducing the world's luxury outlet concept to Thailand for the first time, enhancing the New Retail Platform that boosts the country's competitive capabilities. Following the success of Phase One, which opened in August 2019, we have received positive feedback from both Thai and international shoppers, giving us confidence to proceed with the Phase Two opening on January 28, 2022, as planned. This reinforces our position as The First Real Luxury Outlet, providing an experience that goes beyond shopping for branded goods to become a new lifestyle destination that meets all customer lifestyles. Additionally, our partnership with ‘Mitsubishi Estate (Thailand)’ is a significant strength that allows us to go further than other outlets in Thailand, as Central Pattana has expertise in developing destination landmarks across the country, targeting high-spending customers who are the core clientele of Central shopping centers, which currently have 36 branches in Thailand and abroad, through an Intensive Omnichannel approach. Meanwhile, Mitsubishi Estate Group has experience in developing renowned outlets in Asia, making Central Village a luxury outlet that matches the potential and standards of other outlets worldwide.”

Mr. Tomohiko Enguchi, Managing Director of Mitsubishi Estate (Thailand), said, “The Central Village project is one of the pioneering new portfolios of our company, marking our first foray into the luxury outlet market in Thailand and Southeast Asia. The collaboration between Mitsubishi and Central Pattana under the ‘Two Nations, One Success’ model has proven the success of Central Village in Phase One. We remain confident in the growth potential and recovery of Thailand's tourism sector, as well as the increasing demand for branded goods in Thailand. Importantly, we believe in the Central Village project, which offers a luxurious shopping experience that caters to the diverse lifestyles of Thai shoppers while enhancing the image of leading brands that partner with us. For the expansion of Phase Two, Mitsubishi plans to attract more Japanese partner brands, known for their exceptional service, to provide both fun and convenience for Thai and Japanese customers living in Thailand, as well as international tourists returning to Thailand.”

Mr. Chat further stated, “Central Village Phase 2 will continue the design from Phase One with the ‘Thai Modern’ identity, inspired by Thai lifestyle and culture, presented in a contemporary Thai village format that is unique in the world. This second phase will expand to include four additional villages:

  • Textile Village featuring distinctive Thai woven patterns.
  • Brick Village showcasing unique brick patterns.
  • Porcelain Village highlighting the beauty of porcelain designs.
  • Goldsmith Village with silver and gold patterns symbolizing luxury and craftsmanship.

Amidst an Outdoor Experience atmosphere with lush green spaces, wider walkways for more convenient shopping, and close proximity to nature with features like fountains, tree houses, mountains, and Instagrammable landmarks, there will also be events and contemporary art exhibitions throughout the year.”

Dr. Natakitti Tangpoolsinthana, Assistant Managing Director of Marketing at Central Pattana, said, “We have successfully established Central Village as The First Real Luxury Outlet in Thailand by providing a luxury outlet shopping experience with world-class standards. Additionally, from the success of Phase One, we have identified the strengths and unique aspects of the project that attract and meet the needs of customers across all lifestyles, making this more than just a place for shopping branded goods but a perfect lifestyle destination.”

Five strategies to ensure Central Village remains a top destination:
1. Genuine, consistently high sales growth. The success of Phase One was marked by high traffic on opening day, maintaining a 99% occupancy rate throughout, and post-lockdown, average transaction volume increased by 14% (comparing 2020 to 2021), with many brands exceeding sales expectations.

In Phase Two, strategies are in place to instill confidence in partners, with marketing strategies designed to attract traffic, which has been our success in every project. For example, Central Sriracha and Central Ayutthaya, which recently opened, have seen good traffic since day one, along with business plans that help tenants expand confidently through a Flexible Leasing Program.

2. A complete range of leading brands across all tiers and lifestyles, from luxury brands to bridge lines, totaling 300 leading brands across both phases. Examples include:

  • Luxury & Premium Fashion & Accessories: CALVIN KLEIN, COACH, ERMENEGILDO ZEGNA, KATE SPADE, KENZO, LUX GALERIE (MOSCHINO, ALICE+OLIVIA, VIVIENNE WESTWOOD), MAX&CO., MARIMEKKO, MICHAEL KOR, OUTLET BY CLUB 21, POLO RALPH LAUREN, RUNWAY EIGHTY (CHLOE, JIMMY CHOO, VALENTINO), SALVATORE FERRAGAMO, SWAROVSKI, VILEBREQUIN, WEEKEND MAXMARA, SIWILAI, TUMI.
  • Sport Fashion: ADIDAS, CARNIVAL, CHAMPION, CONVERSE, DUCATI, ELEMENT 72, LE COQ SPORTIF, ONITSUKA TIGER, PUMA, QUIKSILVER, RIP CURL, SKECHERS, SUPERSPORTS, UNDER ARMOUR.
  • Fashion & Accessories: ALDO, ANELLO, CATH KIDSON, COCCINELLE, CROCS, DAKS, ECCO, FITFLOP, G2000, GIORDANO, GUESS, KEDS, KENNETH COLE, KIPLING, LEE WRANGLER, LEVIS, MELISSA, PANDORA, PLAYBOY SANRIO, SUNGLASS HUT, TOMMY HILFIGER, VICTORIA’S SECRET, WATCH STATION.
  • Cosmetics: BATH & BODY WORKS, COS MARCHE, KARMART, L’OREAL LUXE, NATURE RETREAT, THE COSMETICS COMPANY STORE.
  • Specialty: BOOTS, ELEPH, JIM THOMPSON FACTORY STORE, LEGO, NARAYA, OWNDAYS, SAMSONITE, PASAYA, RESTIER.
  • Food & Beverages: A PINK RABBIT CAKE CAFE + PALETTE, BONCHON, CAFÉ AMAZON, ชาตรามือ, FRESH ME, FUJI RESTAURANT, แหลมเจริญซีฟู้ด, ลาวญวน, เตี๋ยวไข่ตะลึง, MK RESTAURANTS, OLINO CREP & TEA, RED DIAMOND SPECIALTY COFFEE, STARBUCKS, SUSHI HIRO, SWENSENS.

Phase Two will introduce new brands across various lifestyles, including Sport & Adventure for sports fashion, covering golf and running, as well as cosmetics and fashion brands like Pomelo and Beautrium, family-oriented brands including famous Japanese toy stores, and Pet N Me, the first outlet of its kind in Thailand, B2S outlet, and technology brands like XIAOMI BY Dimi Technology.

3. Continuously expanding the high purchasing power customer base by attracting customers from across catchment areas, covering Bangkok's CBD with high purchasing power, where 70% are from Bangkok and its vicinity, along with regular customers from surrounding areas, including international schools and mid to high-end villages. Additionally, we have successfully created new Lifestyle Communities, including:

  • Family Group: Adding famous brands from Japan, including home & living products, kitchenware, children's toys, and clothing, along with a large full-scale playground, pet-friendly areas, and Japanese-style tea and coffee shops.
  • Wealth Group: Targeting high spenders with weekly supercar meetings and effectively targeting high purchasing power customers from Central shopping centers across the country for CRM marketing.
  • Sport Lifestyle: Transforming the project into a sports destination with a community of sports enthusiasts, including skateboarders, and enhancing the offering with new brands like Rev-Runner for running shoes and equipment, Columbia for camping gear, bicycles, golf, running, and a skate park.

4. Expanding sales channels through Intensive Omnichannel nationwide with CHAT & SHOP as a ‘Perfect Integration’ that aligns perfectly with Central shopping centers across the country, allowing us to target high purchasing power customers from other branches for CRM marketing. We have the unbeatable advantage of having shopping centers nationwide as a distribution point for cross-border services and plans to penetrate the Asian and ASEAN markets, particularly the CLMV group and Malaysia. This not only adapts to customer needs but also helps generate sales for our tenants, ensuring that partners can continue to do business and grow with us.

5. More than just an outlet, creating festive vibes year-round by offering experiences beyond outlet shopping, with highlights in Phase Two including becoming a food destination with many famous restaurants and preparing to unveil a ‘Japanese Alley’ that Japanese food lovers must not miss, along with attraction landmarks such as a large fountain area decorated with Thai heritage architecture and lush greenery. During the year-end festival, a giant Christmas tree will be set up in the fountain area, dazzling with lights throughout the space, creating festive vibes to celebrate the end of the year, comparable to the atmosphere of outlets abroad, to spread happiness forward into 2022 for everyone, along with colorful Instagrammable photo landmarks throughout the center.

Central Village has a total project value of 5 billion baht, covering an area of 36,000 square meters, with over 2,000 parking spaces. It is conveniently located just 30-45 minutes from Bangkok CBD and near Suvarnabhumi Airport, offering the best outlet deals with quality branded goods at great prices, discounts of up to 35-70%, and special campaign discounts of up to 90%. It is open daily from Monday to Friday from 11:00 AM to 9:00 PM, and on weekends and public holidays from 10:00 AM to 10:00 PM. For more details, visit: http://www.centralvillagebangkok.com
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