Frasers Property Home Makes a Big Push into the Single-Detached House Market with the Launch of Grandio, a New Innovative House Design, Across 10 Projects
Frasers Property Home is intensifying its presence in the single-detached house market with the launch of Grandio, a luxurious new house design that has been completely revamped in both exterior aesthetics and interior functionality, bringing excitement to the real estate sector. The demand for single-detached houses near the city continues to rise, with the introduction of three new projects: Grandio Sathorn, Grandio Suk Sawat-Rama 3, and Grandio2 Vibhavadi-Rangsit, with a total project value exceeding 5.7 billion baht. Sales have surpassed expectations, bolstered by prime locations and functions that cater to a perfect lifestyle, complemented by stunning landscape architecture inspired by beautiful gardens in England and a high-quality community.

Mr. Phawaran Udomsiri, Deputy CEO of Residential Projects (Bangkok and Surrounding Areas) at Frasers Property Home (Thailand) Co., Ltd., stated, "After the company revolutionized townhouse design several years ago with great success, and later transformed the design of semi-detached houses under the Neo Home brand, achieving further success, this year we are introducing a complete redesign of single-detached houses to the real estate market with the new Grandio brand. Every aspect is entirely new, featuring luxurious exterior designs in the New Art Deco style and efficient interior spaces that meet the needs of residents. The response has exceeded expectations, and we are preparing to launch more projects in various locations."

The Grandio luxury single-detached house project is the company's brand of single-detached houses priced between 10-25 million baht, emphasizing proximity to the city and comprehensive interior functions. The new Grandio design includes three new projects: Grandio Sathorn, Grandio Suk Sawat-Rama 3, and Grandio2 Vibhavadi-Rangsit. Each project has been developed based on genuine customer demand, featuring eye-catching luxurious exterior designs with New Art Deco architecture and fully equipped interiors that eliminate the need for additional renovations. This new Grandio design has received an excellent response. Additionally, the projects enhance beauty and luxury with an impressive atmosphere, including grand entrance gates, a clubhouse, and beautifully landscaped gardens in the English style, ensuring that every area, whether inside or outside the house, offers a unique charm and fulfills every aspect of happiness.

Marketing Strategy: Prime Urban Locations with a Beautiful Atmosphere and Comprehensive Luxury House Designs
Grandio in its new form across all three projects focuses on prime urban locations, English-style landscape architecture, and opulent clubhouses, offering beautiful luxury homes at reasonable prices. Special functions have been specifically designed for residents, optimizing every area of the house for the highest quality living.
Prime Urban Locations
Grandio Sathorn is located at the beginning of Kalapapruek Road, just 6 kilometers from Sathorn and Silom roads, while Grandio Suk Sawat-Rama 3 is situated in Soi Suk Sawat 30, close to the expressway. Grandio2 Vibhavadi-Rangsit is the second project in the same location as the first successful project, offering another option for customers. This project is adjacent to Vibhavadi Rangsit Road, near the tollway entrance, making it very convenient for travel. All projects are in prime locations that allow easy access to the city center and connect to various points comfortably.
Beautiful Atmosphere Inspired by English Gardens
The ambiance is designed to feel like living in a beautiful garden in England, inspired by Stourhead Gardens and Kensington Gardens, featuring beautifully decorated sculptures and fountains. The grand entrance gate is more impressive than typical luxury house projects, and the clubhouse boasts magnificent architecture in the New Art Deco style, complete with a Sport Club & Co-working Space and a large swimming pool.
New Luxury House Designs: New Art Deco with Comprehensive Features
The standout feature that encourages customers to decide upon their first viewing is the new house designs, which are a key highlight. The luxurious exterior showcases New Art Deco architecture that is unique, different, and beautiful in its own right, characterized by three main elements: Curves and Straight lines, Classic and Modern aesthetics, and Elegance and Simplicity. The interiors are equipped with functions that support every dimension of living, including many special features such as a Double Volume Foyer typically found in large mansions, spacious kitchens, a Glass House Laundry that allows for drying clothes even on rainy days, an upper-level relaxation area, a prayer room, and a Spa & Endless Pool with a wave system for gentle swimming against the current, allowing for a unique swimming experience in a seemingly endless pool, while also providing a spa-like water massage.

Mr. Phawaran added, "In addition to the prime urban location, the new Grandio single-detached house project has also developed an air system that aligns with current trends and situations: the FRASERS Clean and Cool Air system, which is a clean, refreshing, and energy-saving air technology from Japan that surpasses standard systems. It includes filters that capture foreign particles and PM2.5 dust, reducing heat and poor air quality inside the house. This ensures a comfortable sleep every night and a refreshing start every morning. Beyond the air system, we have also enhanced security with a wired alarm system that provides accurate alerts, eliminating interference issues, and can be controlled via an application.
The Grandio project represents a highlight initiative that the company has designed and developed to elevate the quality of life for everyone, enabling a more perfect living experience. The company recognizes the true importance of homes as the starting point of everyone’s life. Plans are in place to continuously launch new Grandio projects in various locations. Additionally, all company projects adhere strictly to COVID-19 prevention standards, and all sales staff have been continuously vaccinated to ensure customers can visit the projects with confidence.
Grandio Sathorn spans approximately 54 rai with 189 units. Call 065-508-8008
Grandio Suk Sawat-Rama 3 covers approximately 28 rai with 96 units. Call 062-593-8444
Grandio2 Vibhavadi-Rangsit occupies approximately 27 rai with 112 units. Call 065-504-9111
New House Designs: New Art Deco, 3 Models
- Luzern - Usable area of 297 square meters, comprising 4 bedrooms, 5 bathrooms, a Double Volume Foyer, a living room, a dining room, an office, a private swimming pool, a kitchen, a laundry room, a maid's room, an upper-level relaxation area, a prayer room, and parking for 3 cars.
- Milano - Usable area of 235 square meters, comprising 4 bedrooms, 5 bathrooms, a Double Volume Foyer, a living room, a dining room, an office, a kitchen, a laundry room, an upper-level relaxation area, a prayer room, and parking for 2 cars.
- Siena - Usable area of 202 square meters, comprising 4 bedrooms, 4 bathrooms, a foyer, a living room, a dining room, a kitchen, a laundry room, an upper-level relaxation area, a prayer room, and parking for 2 cars.