“SASARA Hua Hin” Launches New Prime Beachfront Land, Creating Luxury Seaside Homes Emphasizing Dynamic Beach Front Lifestyle
SASARA Hua Hin expands its successful projects over the past 10 years by unveiling a rare beachfront gem in Hua Hin, developing the SASARA Hua Hin project valued at over 1.5 billion baht, under the concept of The Art Of Escape, an endless aesthetic of relaxation... perfectly suited for a beachfront lifestyle, fulfilling the dreams of those wanting a seaside home, highlighting tranquility and privacy, surrounded by a Dynamic Beach Front Lifestyle.
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Mr. Boonkiat Chokwatana, Chairman of SASARA Co., Ltd. stated that over the past 10 years of project development, SASARA Co., Ltd. has invested nearly 10 billion baht in various projects including condominiums, hotels, villas, gas stations, and commercial areas that have become landmarks in Cha-am and Hua Hin. Each project has received positive feedback from customers and tourists, reflecting the potential and commitment to developing real estate projects that meet the needs of target groups in every segment, while studying and developing project formats that adapt to consumer behavior.
We have received excellent responses, which is a source of pride for us as we fulfill the dreams and confidence of consumers and are ready to continue developing future projects without pause, whether it be on our own land or seeking new land opportunities.
From the successful beginnings to the present, the company is moving forward with its latest project under the name SASARA Hua Hin, a project located on the most beautiful land in Hua Hin, a rare beachfront property, developed into luxurious residences with a concept that aligns with the lifestyle needs of today’s consumers.

Mr. Songkran Issara, Vice Chairman of SASARA Co., Ltd. revealed that Hua Hin has always been a dream destination for everyone wanting a seaside vacation home. Recent surveys of customer behavior show that most customers desire beachfront vacation homes. Therefore, discovering this beautiful land is like finding a diamond waiting to be polished in the development of the SASARA Hua Hin project.
“We originally had over 110 rai of land at Tiw Talay World, which is beachfront and has been partially developed. We then had the opportunity to find this beautiful beachfront land, which is very rare today. We are confident in the potential of this land as it has a wide beachfront of 46 meters and stretches nearly 8 kilometers, offering high privacy, making it suitable for developing a vacation home where activities can truly take place on the beach, allowing everyone to create wonderful memories when visiting Hua Hin,”
Additionally, the location of this land is equipped with amenities that allow everyone to experience happiness in every atmosphere, whether it’s engaging in activities like cycling, golfing, surfing, horseback riding, or enjoying the beauty of nature and experiencing the lifestyle of local fishing communities.

“Hua Hin remains a highly popular destination. It is evident that after the COVID situation began to ease, the first place everyone thinks of and wants to travel to is Hua Hin, as it is close to Bangkok, easy to travel to, and feels safe. Looking at the occupancy rates of our hotels after reopening from COVID, the occupancy has immediately increased by 70-80%, proving that everyone still wants to travel to Hua Hin,” said Mr. Songkran.
Mr. Dithwat Issara, Managing Director of SASARA Co., Ltd. mentioned that he sees the potential of this land and has partnered with a good ally, Habita Co., Ltd., to design the SASARA Hua Hin Luxury Beachfront Residence under the concept of “The Art Of Escape,” reflecting an endless aesthetic of relaxation, surrounded by beautiful pure nature and a perfect local fishery neighborhood. The project also emphasizes a dynamic lifestyle for everyone to experience and enjoy various styles of swimming pools, a Beach Club, and a Pool Club by the beach.
Project Details
“SASARA Hua Hin is a luxury beachfront residence, low-rise
on over 5 rai of land, consisting of 5 buildings, 4 stories high, with only 110 units, valued at over 1.5 billion baht.
Located at Khao Takiab Beach, at the beginning of the beach, Soi Hua Hin 97 - Soi Ao Hua Don, Soi 5.
Prices start at 5.5 million baht with three design options available, each designed to suit the lifestyle needs under the concept of “The Art Of Escape,” reflecting the “art of relaxation” that is comfortable, safe, and highly private, with a beachfront all year round, stretching over 8 kilometers, and a project frontage of 46 meters, with construction set to begin in Q2 of 2022.




Since the project opened for sale at the beginning of this year, over 40% of units have already been sold. For the special promotion during the Grand Opening, customers interested in booking the project will receive discounts of up to 500,000 baht, along with a voucher for a 3-day, 2-night stay in a Beachfront Penthouse at Baba Beach Club Hua Hin, valued at over 100,000 baht, from now until January 31, 2022.
Customers interested can inquire for more details at 062 514 7888
Line: @sasarahuahin