Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, is moving forward with the open country policy to stimulate Thailand's economy and tourism industry. The company announced its readiness to welcome travelers from around the world to its 18 hotels nationwide, all adhering to SHA+ standards, confident that the tourism sector will revive from late this year to early next year. They also unveiled the Courtyard by Marriott Phuket Town, another quality hotel from AWC, located in the heart of Phuket, "the beautiful pearl of the Andaman," which will officially welcome tourists starting November 9.

As Thailand implemented its open country policy on November 1, 2021, allowing foreign tourists to enter without quarantine, Ms. Thapanee Kiatpaiboon, Deputy Governor for Domestic Market, Tourism Authority of Thailand (TAT), discussed the overall situation and response after the country opened its doors to tourists. Since the opening, the tourism atmosphere has gradually improved, with an average of 2,000-3,000 tourists entering Thailand daily, with the highest numbers coming from the United States, followed by Germany, the UK, Japan, Switzerland, Sweden, South Korea, the Netherlands, the UAE, and China. This is supported by marketing and public relations efforts highlighting the readiness and strict health measures, alongside promoting the tourism campaign “Visit Thailand Year 2022” under the concept “Amazing New Chapters” from TAT's 29 offices worldwide. It is expected that Thailand will welcome no fewer than 1 million tourists in 2021.


Ms. Thapanee Kiatpaiboon, Deputy Governor for Domestic Market, Tourism Authority of Thailand (TAT)

Ms. Thapanee further stated that for the domestic market, TAT has prepared tourism products under Theme Campaigns that cater to the behaviors of all Thai tourists, starting with UNSEEN New Series, weekday trips, must-try secondary cities, creative tourism communities, Workation Thailand, and Thailand Premium, aiming to create new travel experiences under the concept “Travel in Thailand, Amazing More Than Ever”. This is achieved through collaboration between TAT and various public and private sectors, including the Ministry of Public Health, tourism police, airline operators, transportation, shops, restaurants, and souvenir vendors, as well as hotel operators like AWC's 18 quality hotels nationwide.

TAT is confident that by the end of 2021, Thailand will generate no less than 625.7 billion baht in tourism revenue and will collaborate with all sectors to promote tourism economic value in 2022, aiming for no less than 1,938.034 billion baht, with 160 million domestic tourist visits and 18 million international tourists,” Ms. Thapanee stated.

Ms. Wallapa Traisorat, CEO and Managing Director of Asset World Corp Public Company Limited (AWC), revealed that the company has received a very positive response to the open country policy since November 1, especially for hotels located in major cities like Bangkok and Phuket, which serve as the first gateways for international tourists entering Thailand. The occupancy rates have immediately increased by more than double, along with the “Test & Rest SHA+” package for tourists arriving in Thailand, which includes accommodation and RT-PCR COVID-19 testing services that have been well received.


Ms. Wallapa Traisorat, CEO and Managing Director of Asset World Corp Public Company Limited (AWC)

“With Thailand's reputation as a globally renowned tourist destination, featuring diverse attractions, beautiful beaches, and a shopping hub in the region, along with its famous cuisine and stunning landscapes, as well as international standards in hotel and accommodation services, Thailand is not only a safe travel destination but also a significant tourism destination that tourists wish to return to after the situation improves,” Ms. Wallapa stated.

This marks a positive signal for the tourism sector in the last two months of 2021 and early next year, as purchasing power from international travelers is returning significantly, especially from high-potential customers. Events that cannot be replaced by online meetings, such as weddings, seminars, and team-building activities, have seen a continuous increase in confirmed bookings, with expectations for this business to grow steadily from early 2022 onwards.

“With AWC's strategy of collaborating with leading global partners, the company can immediately attract its existing high-spending customer base back since the country reopened, which is our strength in partnering to create value and experiences, as well as providing holistic service formats to ensure a memorable experience for our tourists in Thailand, attracting travelers from around the world once again,” Ms. Wallapa added.

Additionally, AWC continues to enhance its hotel business portfolio, officially opening the Courtyard by Marriott Phuket Town today, a 248-room hotel managed by Marriott International, a global hotel chain with over 30 leading brands. This is another significant project and the first hotel under the “Courtyard by Marriott” brand on Phuket Island, aligning with AWC's business development strategy to enhance the tourism industry and position Phuket as a global destination while improving the overall service and tourism business landscape in the future, contributing to Thailand's economic growth.

AWC is committed to driving the country and stimulating Thailand's tourism industry, announcing its readiness to welcome both Thai and international travelers to its 18 hotels across the country, located in six key tourist cities: Bangkok, Krabi, Hua Hin, Phuket, Chiang Mai, and Koh Samui, with a total of over 4,941 rooms, all certified and operated under the Amazing Thailand Safety & Health Administration (SHA+) standards, as well as international hotel chain standards that prioritize cleanliness, hygiene, and guest safety in all areas, including guest rooms, dining, swimming pools, and spa services, to instill confidence and meet the lifestyle needs of modern travelers comprehensively.

The Courtyard by Marriott Phuket Town is a renovation of the Metropole Hotel Phuket, a landmark in the city that locals take pride in, welcoming dignitaries and hosting significant ceremonies in its large ballroom in the heart of Phuket. The company is proud to continue the legacy of Phuket and develop the hotel by integrating a world-class brand with standards and services at an international level. Furthermore, the company emphasizes the integration of design concepts that blend local art and culture, showcasing quality food and products from the community that reflect the uniqueness and value of Phuket for visitors to take pride in. The Courtyard by Marriott Phuket Town is located on Thalang Road in the historical area of Old Phuket Town, reflecting the cultural heritage of the island, where tourists can explore local markets, museums, temples, shops, restaurants, and leading entertainment venues. The hotel features 248 guest rooms and suites available in single, double, and family configurations, along with a fitness center, kids' club, outdoor swimming pool, all-day dining restaurant, and lobby lounge. Additionally, the hotel can accommodate various special events with a large meeting room and five multifunctional meeting rooms.