AP (Thailand) Public Company Limited is moving forward to stimulate the real estate market in Q4 of 2021, reaffirming its leadership in condo developments along the MRT lines under the mission EMPOWER LIVING. The company is aggressively launching ASPIRE Rattanathibet Weston, valued at 1.6 billion baht, marking the first transformation of the ASPIRE brand to attract new-generation customers. The project emphasizes a design that caters to modern living, offering more choices under the concept of free space for a free lifestyle. It features a unique layout with warm and well-defined spaces akin to living in a house, alongside over 2.5 rai of communal areas, just 200 meters from the MRT Bang Krasor station, at an unbeatable price starting from 1.59 million baht (for a one-bedroom unit of 30.50 sq.m.). Special promotion includes a free large furniture set. Pre-booking will be available on November 6-7. Register for an additional discount of 100,000 baht for every unit at www.apthai.com.

Ms. Kamolthip Bumrungchatiudom, Deputy Managing Director of the Condominium Business at AP (Thailand) Public Company Limited stated, "For the overall condo market in Q4 of 2021, AP sees positive signs of demand gradually recovering due to various favorable factors, including increased vaccination rates, the reopening of the country to tourists, and the recent relaxation of LTV measures for housing loans to 100% until the end of 2022. This not only enhances purchasing power for customers but also stimulates the real estate trading atmosphere. Therefore, to continue business growth, AP's condo segment is ready to expand its product offerings targeting the mass market (C+ segment at the starting price level) more aggressively through the rebranding of ASPIRE to deliver 'a new generation condo that stands out from existing condos in the same segment' that meets the lifestyle insights and actual purchasing power of new-generation customers amidst the wave of crisis and change. We are ready to launch our flagship project, ASPIRE Rattanathibet Weston."

ASPIRE Rattanathibet Weston: A New Generation Condo Meeting New Gen Customers' Needs

ASPIRE Rattanathibet Weston features a free space design concept that allows you to live freely, resulting from insights gathered from customers in the Rattanathibet area, combined with the lifestyle patterns of new-generation customers in the post-COVID-19 world. It was found that over 90% of this customer group seeks a living experience in a condo space that can rejuvenate their energy while maintaining privacy similar to living in a house. This led to the development of a new dimension of communal areas that blend nature and privacy in every aspect, starting with a large natural garden area of over 2.5 rai, a larger green space than ever before.

Beginning with the landscape design featuring the shade of large trees from the main entrance of the project, resembling a 'new forest' in the Rattanathibet area, along with functional spaces that provide maximum privacy over 1,000 sq.m. Starting from the Welcome Foyer on the first floor, a reception area with multiple options, accommodating both semi-outdoor functions amidst nature and indoor modern design. The Co-Living space allows you to choose your favorite corner every day, supporting a work-from-anywhere atmosphere with style. The Parlour is a dining area with a lounge corner that caters to the Grab & Go trend of modern people. The Grand Living offers a large relaxation space that maintains privacy even in communal areas. The Active on the 7th floor features a large fitness center with complete equipment and wide windows offering 180-degree views. The Blue Refresh Pool is a newly designed pool over 38 meters long, fully equipped with a Jacuzzi and Hydro Spa, or outdoor relaxation areas under the shade of large trees, ensuring maximum privacy during use. The Sky Retreat on the rooftop is a large green space on the highest floor, providing relaxation in a natural atmosphere, one of the new sunset viewpoints that can recharge positive energy without limits," Ms. Kamolthip added.

Free Space Expands Happiness, Allowing More Activities

Another highlight of the project is the first introduction of a specially designed unit layout called 'Multi-Functional Future', accommodating diverse lifestyles, emphasizing sustainable, flexible, and long-lasting functional spaces that solve modern living challenges in condos. It unlocks every freedom, allowing every square inch to be utilized, making condo living feel 'warm and defined like living in a house.' The living spaces start from the 3rd to the 25th floor, with unit types including one-bedroom units of 30.50 sq.m., designed to meet lifestyle needs and functions beyond the norm, starting from the front hall prepared for shoe storage or kitchen space with a sink for placing items and cleaning hands that may be contaminated from outside, responding to the Well-Being & Hygiene trend. The living space is designed to be flexible, accommodating both formal meetings during Work from Home, with kitchen spaces intentionally selected for easy maintenance and cleaning. The bedroom emphasizes sustainable decoration, with large windows allowing sunlight, natural breezes, and city views into the living unit. There are also two-bedroom units of 45 sq.m., designed with an 8-meter wide front, providing ample space in a well-defined manner, starting from a large relaxation area that can adapt to various functions, connecting to the dining area and closed kitchen space, while the bedrooms come with walk-in closets and large windows, creating a warm and luxurious atmosphere simultaneously.

"ASPIRE Rattanathibet Weston, valued at 1.6 billion baht, sits on a land area of 3.2 rai, featuring a 25-story residential building with 854 units (2 retail shops), comprising specially designed units, one-bedroom units of 30.50 sq.m., and two-bedroom units of 45 sq.m. This is another highlight of the latest condo in Q4 of 2021, where AP is committed to detailing every aspect to present the new ASPIRE that stands out and offers more choices than any other project in the area, addressing the modern living needs of customers seamlessly and precisely, with fully realized new dimension communal spaces, specially designed warm and defined unit layouts that feel like living in a house, in a conveniently accessible location just 200 meters from the MRT Bang Krasor station, with a price package that meets actual demand, starting from 1.59 million baht (starting at 52,000 baht/sq.m.).

Additionally, there is a special promotion offering free large furniture packages, with pre-booking available on November 6-7, 2021. Register for a special discount of over 100,000 baht at www.apthai.com,” Ms. Kamolthip concluded.

AP Thailand, under the mission 'EMPOWER LIVING', aims to deliver a better quality of life that customers can choose.