AP (Thailand) Public Company Limited is actively revitalizing the real estate market in Q4 2021, reaffirming its leadership in condo developments along the MRT lines under the mission EMPOWER LIVING. The company is aggressively launching ASPIRE Rattanathibet Weston, a project valued at 1.6 billion baht, marking the first transformation of the ASPIRE brand's image to attract a new generation of customers. The project emphasizes a design that caters to modern living, offering more choices under the concept of free space for a free lifestyle. It features a superior design of the unit layout that is warm and private, akin to living in a home, along with over 2.5 rai of communal areas, just 200 meters from the MRT Bang Krasor station, with prices starting at an attractive 1.59 million baht (for a one-bedroom unit of 30.50 sq.m.). Special promotion includes a free large furniture set, with early booking available on November 6-7. Register for an additional discount of 100,000 baht for every unit at www.apthai.com.

Ms. Kamolthip Bumrungchatiudom, Deputy Managing Director of the Condominium Business Division at AP (Thailand) Public Company Limited, stated, "For the overall condo market in Q4 2021, AP sees positive signs of demand gradually recovering due to various favorable factors, including increased vaccination rates, the reopening of the country to tourists, and the recent relaxation of LTV measures for housing loans to 100% until the end of 2022. This not only enhances purchasing power for customers but also stimulates the real estate trading atmosphere. Therefore, to continue growing the business, AP's condo division is ready to expand its product offerings targeting the mass market (C+ segment at the starting price level) more aggressively through the rebranding of ASPIRE to deliver 'a new generation condo that is different and superior to existing condos in the same segment in the market,' addressing the lifestyle insights and real purchasing power of the new generation amidst the wave of crisis changes, with the flagship project being ASPIRE Rattanathibet Weston."

ASPIRE Rattanathibet Weston: A New Generation Condo Meeting New Gen Customers' Needs

ASPIRE Rattanathibet Weston features a free space design concept that allows you to live freely, resulting from insights gathered from customers in the Rattanathibet area, combined with the lifestyle patterns of the new generation in the post-COVID-19 world. It was found that over 90% of this customer group seeks a living experience in a condo space that can recharge their life energy while maintaining privacy similar to living in a home. This led to the development of a new dimension of communal areas that blend nature and privacy in every aspect, starting with a large natural garden area of over 2.5 rai, a larger green space than ever before.

Beginning with the landscape design featuring the shade of large trees from the main entrance of the project, resembling a 'new forest' in the Rattanathibet area, along with space functions that provide maximum privacy of over 1,000 sq.m. starting from the Welcome Foyer on the first floor, a reception area with various options, accommodating both semi-outdoor functions amidst nature and modern indoor designs. The Co-Living space allows you to choose your favorite corner every day, supporting a work-from-anywhere atmosphere with style. The Parlour is a dining room with a lounge area that caters to the Grab & Go trend of the new generation. The Grand Living offers a large relaxation space that maintains privacy even in communal areas. The Active on the 7th floor features a large fitness center equipped with complete equipment and wide windows offering a 180-degree view. The Blue Refresh Pool is a newly designed pool over 38 meters long, fully equipped with a Jacuzzi and Hydro Spa, or an outdoor relaxation area under the shade of large trees, ensuring maximum privacy. The Sky Retreat on the rooftop is a large green space on the top floor, perfect for relaxation in a natural atmosphere, one of the new sunset viewpoints that can recharge positive energy without limits," Ms. Kamolthip added.

Free Space Expands Happiness, Allowing for More Activities

Another highlight of the project is the first introduction of a specially designed unit layout called 'Multi-Functional Future', accommodating diverse lifestyles with a focus on sustainable, flexible, and long-lasting space functions. This addresses the challenges of modern living in condos, unlocking every freedom to utilize every square inch, making condo living feel 'warm and private like living in a home.' The residential area starts from the 3rd to the 25th floor, offering unit types including one-bedroom units with a usable area of 30.50 sq.m., designed to accommodate lifestyles and functions beyond the norm, starting from the front hall prepared for shoe storage or a kitchen area with a sink for placing items and cleaning hands that may have been contaminated from outside, responding to the Well-Being & Hygiene trend. The living space is designed to be flexible enough to accommodate both formal meetings during Work from Home, with a kitchen space that uses materials easy to maintain and clean. The bedroom emphasizes sustainable decoration with large windows to welcome sunlight, natural breezes, and city views into the living unit. There are also two-bedroom units with a usable area of 45 sq.m., featuring an 8-meter wide layout that maximizes every area with distinct sections, starting from a large relaxation area that can adapt to various functions, connecting to the dining area and a closed kitchen space, while the bedroom includes a walk-in closet and large windows, providing warmth and luxury simultaneously.

"ASPIRE Rattanathibet Weston, with a project value of 1.6 billion baht, covers a land area of 3.2 rai, featuring a 25-story residential building with 854 units (2 retail shops), consisting of specially designed one-bedroom units of 30.50 sq.m. and two-bedroom units of 45 sq.m. This is another highlight of the latest condo in Q4 2021, where AP has meticulously focused on every detail to present the new ASPIRE that stands out and offers more choices than any other project in the area, addressing the new generation's condo living needs fluidly and precisely, with fully developed new dimension communal areas and specially designed unit layouts that are warm and private, akin to living in a home, in a conveniently accessible location just 200 meters from the MRT Bang Krasor station along Rattanathibet Road, with a pricing package that meets real demand, starting at 1.59 million baht (starting at 52,000 baht/sq.m.).

With a special promotion of free! A large furniture package set, ready for early booking on November 6-7, 2021. Register for a special discount of over 100,000 baht at www.apthai.com,” Ms. Kamolthip concluded.

AP Thailand, under the mission 'EMPOWER LIVING,' aims to deliver a better quality of life that customers can choose.