Supalai Public Company Limited, a specialist in the real estate market, has launched a new advertising campaign titled 'Supalai Built for Real You', focusing on the design of 'living spaces' that cater to every dimension of the residents' identities. This reinforces the campaign slogan 'Unleash Your True Self in Every Space' to align with the needs of the new generation.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, revealed that the company places great importance on developing horizontal projects and condominiums in Bangkok, its surrounding areas, and various provinces. The aim is to create projects that are accessible and meet the lifestyle needs of the new generation. The company is committed to intensifying its marketing and sales strategies to enhance the brand's image, making it more tangible and accessible, as they believe that most of this demographic is in the workforce, beginning to establish themselves, and looking for their first home or condominium.


Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited

Last year, the company introduced the advertisement 'Homes Designed from Real Life' ('BUILT FOR REAL LIFE') as a marketing campaign for horizontal projects, primarily targeting the new generation. Viewers were presented with familiar images that reflect everyday life, which received an unexpectedly positive response due to the unique presentation style of the advertisement.

For 2021, the company is set to launch a new advertisement series titled 'Supalai Built for Real You: Unleash Your True Self in Every Space', telling a new story through easy-to-understand and enjoyable content, based on the real needs of Supalai customers. This will promote both horizontal projects and condominiums across the country, aiming to increase awareness among the new generation under the concept of 'space' within homes and condominiums, accommodating every aspect of the residents' identities. This is a key feature of every Supalai project, emphasizing the importance of spacious, airy, and comfortable layouts that have long been designed to meet the value of usable space and durable materials, tailored to the lifestyle of the new generation.

Viewers can watch the advertisement 'Supalai Built for Real You: Unleash Your True Self in Every Space' starting today through Facebook: Supalai Society
or click the links https://youtu.be/JJ84brBiYB0 and https://youtu.be/JNwS27PMnSI.