Mr. Natthapong Khunakarawong, Chief Executive Officer of SC Asset Corporation Public Company Limited or SC, a provider of high-quality Living Solutions aiming to be the number one single-house brand in consumers' hearts, revealed the company's situation in overcoming the crisis during the nearly two years of COVID-19, stating, "The company has adapted with high flexibility and upgraded the organization to be ready to transition to a hybrid work model starting this November. We are preparing for this change.

5 Key Areas for Strong and Sustainable Growth to Seize Opportunities as the Country Reopens are as follows:
1. Liquidity: The company has cash and credit lines exceeding 10 billion baht, with a strong financial position and a debt-to-equity ratio (IBD/E) of less than 1.3 times.
2. Lands: This year, the company will transfer new land for horizontal development worth 10 billion baht to support project development from 2022 to 2024.
3. Products: The company is confident in its product readiness in three key areas:
• High Quality: Committed to delivering high-standard quality products from a trusted brand.
• Human-Centric: Designing and developing products and innovations based on human-centric principles, including the development of new popular house prototypes and functions, such as single-person homes, family homes, and the LA-NAI Series (Lanai) with semi-outdoor relaxation areas. Recently, the company launched the new 'SC Asset: Gamer’s Dream House' model through a special campaign with three famous gamers, which will further develop the concept of homes for the new generation, targeting Gen Z in the future, alongside the development of Home Automation through the RueJai OS operating system for a worry-free living experience.
• Backlog & Inventory: The company has a backlog of over 8.5 billion baht, with 50% ready for transfer in the fourth quarter of this year. It plans to increase stock for sale and transfer for horizontal development until the end of 2022, totaling over 20 billion baht to meet the growing demand for horizontal housing.

4. People: SC is confident in the readiness of everyone in the organization in three areas:
• Safety: Ensuring the safety of all staff, with 100% of employees fully vaccinated with two doses, and preparing booster shots (third and fourth doses) for employees and their families, starting with the third dose in the fourth quarter. Currently, 100% of the labor group has received the first dose, and 70% have received the second dose.
• Communications: Comprehensive communication at three levels:
- Organizational communication: “Monthly All-hands Session” ensures thorough and regular communication so that all 1,000 team members remain focused on the same strategy and goals every month.
- Team-level communication: “SC OKRs” communicates by dividing into groups based on each team's shared goals, driving agile working teams for quick and responsive operations.
- Individual-level communication: “Quarterly Check-in” is a one-on-one communication to allow each department to closely discuss expectations from management and the organization, alongside necessary skill development.
• Hybrid workplace: The headquarters will adopt a hybrid work model, combining office work and remote work (Work from Anywhere) in a 3:2 ratio to promote productivity and creativity while allowing freedom in work styles that suit new lifestyles starting November 1, while maintaining efficiency in customer and partner service.

5. Technology: For agility, speed, and accuracy, connecting information in three key areas:
• ERP (Enterprise Resource Planning): Managing resources related to creation, purchasing, and investment to support business growth.
• CRM (Customer Relationship Management): Managing customer data to design and deliver seamless services across sales, repairs, and comprehensive customer care.
• RPC (Robotic Process Automation): Utilizing automation technology to streamline workflows and reduce related costs.

Mr. Natthapong concluded, "In this challenging time, we have learned significant adaptability skills. This is a crucial upgrade. Today, SC is very ready for strong growth in the context of the new normal."