Following the success of Samyan Mitrtown, the most complete mixed-use development on Rama 4 Road, Frasers Property (Thailand) Public Company Limited or FPT is set to advance its mixed-use market strategy at the prime corner of Silom-Rama 4 Road. The company is launching its first re-development project named Silom Edge with an investment value of over 1.8 billion baht, transforming an old building into a modern space under the innovative development concept of The new sandbox community in CBD. This project taps into the trend of digital disruption, promoting a lifestyle that connects people in every dimension, aligned with the idea of BE DIFFERENT. BE CONNECTED. It targets the new generation, start-up businesses, and online platforms, creating a sandbox in the heart of Bangkok—a space for learning and business growth—while offering an experience of a cashless society that encourages transactions using cryptocurrency.

Thanapol Sirithanachai, Chief Executive Officer (Country CEO) of Frasers Property (Thailand) Public Company Limited or FPT, stated, “FPT recognizes the potential of the project location at the corner of Silom Road, which is a prime area in the CBD connected to both BTS and MRT. Additionally, it has been an important landmark in Bangkok and home to many leading companies in Thailand, making Silom one of the key economic streets in the country. Continuous development has resulted in a lack of land bank for new projects, prompting the company to invest in this property earlier this year to develop it as a mixed-use project in line with our strategy for sustainable growth. Silom Edge is the first re-development project of FPT that will strengthen and diversify our risk while increasing the proportion of recurring income in our commercial portfolio. The company expects to start recognizing revenue from this project in the last quarter of next year.”

Silom Edge serves as a model for re-development, transforming an old building into a new mixed-use space under the innovative concept of The new sandbox community in CBD. It revolutionizes traditional building development by thinking outside the box, launching a sandbox space in a prime location that meets the needs of the new generation in the digital age. The main target customers are start-up entrepreneurs and online platforms that have seen significant business growth recently, as the COVID-19 pandemic has accelerated changes in consumer behavior, making online shopping the new norm. However, online entrepreneurs are beginning to see the necessity of expanding their customer reach offline. Therefore, having an office or store in a conveniently accessible central Bangkok location is a crucial factor that can provide a competitive edge in business.

Understanding the needs of customers in the digital age has led to the concept of BE DIFFERENT. BE CONNECTED, a unique approach that connects people in every dimension seamlessly.
BE DIFFERENT
• SPACE & CONTRACT AS A SERVICE breaks all limitations of conventional office buildings with offers and services that can be tailored to each business's needs.
• CREATE A SANDBOX PLATFORM TO UNLEASH THE MAXIMUM POTENTIAL creates a sandbox platform to unleash maximum business potential.
• EXTENDED OPERATION HOURS FOR DIGITALIZING LIFE provides convenience to tenants and users at all times, addressing the demands of the ever-evolving digital work environment.
• O2O2O READY supports all business model changes flexibly and helps every company grow through the integration of online and offline business.

BE CONNECTED
• CONQUER THE WORK-LIFE INTEGRATION connects work and life seamlessly with spaces that meet every dimension throughout the day.
• EXTREMELY CONVENIENT LOCATION connects to both BTS and MRT, making travel easy and quick.
• OPEN TO CRYPTO & CASHLESS SOCIETY welcomes digital payments through cryptocurrency and online financial transactions.
• REDEFINE ENDLESS BUSINESS OPPORTUNITIES creates a new definition for endless business opportunities.

Currently, the Silom Edge project is over 65% developed, with a quality design and construction team, ensuring it will be ready to open in September 2022.

 

  • Project Name: Silom Edge
  • Land Owner: Crown Property Bureau
  • Project Developer: Frasers Property Thailand
  • Project Value: 1.8 billion baht
  • Land Size: 2 rai 2 ngan 71 square wah
  • Project Area: 50,000 square meters
  • Leasable Area: 22,000 square meters
  • Number of Floors: 24 floors
  • Project Location: Silom-Rama 4 Road
  • Access: Accessible from two major roads in Bangkok, Silom Road and Rama 4 Road, directly connected to BTS Sala Daeng and MRT Silom.
  • Surrounding Area: Chulalongkorn Hospital, connecting to Lumpini Park and Benjakitti Park.
  • Project Opening: September 2022