AP Single Houses has launched the 'Homebody' campaign, creating special mini-series content that communicates real-life stories while spreading positive energy during the homebound era. This initiative explores relationships, work, and the joy found in every square inch of a ‘home that is more than just a house’. The series features three well-known influencers who are actual customers of AP's single house projects: Poompuay and Kwin, the beloved couple of the internet, famous YouTuber Num Kwan, and talented singer Som Marie. This reinforces the brand's position as the number one single house brand in the market, dedicated to enhancing the quality of life for its residents. You can follow the mini-series ‘Homebody’ on Facebook at AP Thai_Home (https://www.facebook.com/APthaihome).

Ms. Pimphan Prechanont, Senior Director of Brand Management and Product Development for Single Houses at AP (Thailand) Public Company Limited, stated, “The inspiration behind the ‘Homebody’ campaign stems from the insights into the new lifestyle of homebody customers, which has brought about significant changes. Especially regarding ‘home’ in this new living reality, it’s not just about aesthetics or modernity; it’s about how everyone lives and engages in activities at home. Therefore, a home is elevated beyond just a living space; it must serve as a workspace, an online classroom, a fitness area, a live-streaming room, or even a music studio. Continuous product development to meet the evolving context is something AP has always prioritized, ensuring that every AP single house project is the best choice, fulfilling every meaning of a ‘home that is more than just a house’. It should be a place that accommodates the diverse lives of family members of all genders and ages, with functional spaces that support both privacy and communal living, equipped with various technologies that provide convenience and safety, and importantly, a home should inspire and support seamless living.”

“To communicate the intentions of the AP single house brand, there is no better way than to share real-life stories from actual customers of AP single house projects, representing their experiences, feelings, and new inspirations that arise daily from different areas in their homes. This has been woven into a special mini-series content ‘Homebody’ featuring three famous influencers: Poompuay and Kwin, the beloved couple of the internet, Num Kwan, a well-known YouTuber, and Som Marie, a talented singer. They will open their homes for the first time after moving in, sharing stories of their lives, personal corners, and new family spaces that evoke laughter, happiness, and smiles, while also sharing innovative ideas for adapting the functional spaces in AP single houses and taking a tour of their favorite spots that heal the mind and strengthen the spirit, all while creating the best positive energy and surprise activities in AP homes, turning these famous artists into homebodies,” Ms. Pimphan added.

“Amid the prolonged COVID-19 situation, AP aims to be part of the solution by EMPOWERING LIVING and delivering a quality of life that customers can choose. In addition to providing homes that enhance the quality of life for residents, we focus on communicating the brand that connects real-life experiences in AP single house projects to the new generation of customers through the mini-series ‘Homebody’. This not only showcases the dream homes of influencers who are actual customers of AP but also shares inspiration and ideas for new ways of living for those who must stay home. This makes AP single house projects, including the brands CENTRO, THE CITY, THE PALAZZO, and BAAN KLANG KRUNG, ready to meet everyone’s happiness because a home is the space we seek and dedicate ourselves to,” Ms. Pimphan concluded.

Follow all 9 special episodes of the mini-series ‘Homebody’ featuring famous influencers who are real AP homeowners sharing stories from various angles about the homes they love and fun activities in AP homes that have made them homebodies, along with a special closing song summarizing ‘Homebody: There’s no place like home for happiness’ on Facebook: AP Thai_Home. Stay updated on news, activities, and special promotions, and don’t miss any great deals on single houses from AP.

AP Thailand, under the mission ‘EMPOWER LIVING’, aims to deliver a quality of life that customers can choose.