“AP Thailand” reports total sales of 23.3 billion baht over the past 8 months, driven by the continued growth of single-family homes. Recently, they have closed sales on 6 projects and expect to gradually close another 8 projects by the end of the year, reinforcing their position as the market leader in single-family homes in the city. They are preparing to move forward to embrace the easing of lockdowns by launching 5 new single-family home projects valued at a total of 7.02 billion baht to meet the demand from customers looking for new homes.

This September, they are set to expand into high-demand locations and unveil the return of legendary brands such as ‘Baan Klang Krung Sathu Pradit-Rama 3, THE CITY Pinklao-Borom 2, THE CITY Ram Inthra-Ring Road, CENTRO Vibhavadi, and CENTRO Ratchaphruek 345’. They are confident in their competitive edge with the concept of HYBRID LIVING, an innovative single-family home design that understands modern living and meets all the needs of residents.

 

                  Mr. Ratchachayut Nuntachotisophon, Deputy Managing Director of the Single-Family Home Business Development Division at AP (Thailand) Public Company Limited stated that the overall real estate business is currently seeing positive signs of recovery following the easing of lockdowns. Although the recent COVID-19 pandemic may have caused some delays in decision-making, we have found that there are still customers looking for new residences, resulting in total sales of 23.3 billion baht over the past 8 months, with sales from single-family homes reaching 12.4 billion baht, a growth of over 36% compared to the same period last year, which was 9.1 billion baht. This marks strong and outstanding sales growth amidst a volatile market.

The strengths of AP’s single-family homes, aside from location and pricing packages that align with customer demand in each area, also include the integration of experience and continuous development of home models under the concept of ‘HYBRID LIVING’, an innovative home design that understands life, catering to the HOMEBODY trend or living at home in the new normal. This includes both private and communal spaces that accommodate family members for all activities at home, ensuring that every single-family home project under AP will be the best choice for customers, in line with the overarching mission of ‘EMPOWER LIVING’, which aims to deliver a better quality of life that customers can choose.

“In the past 8 months, AP’s single-family homes have seen an average of 385 families visiting projects through pre-scheduled online appointments per week, indicating a continuous positive response, leading to the closure of 6 projects. Highlighted projects include THE PALAZZO Srinakarin, THE CITY Sathon-Suksawad, and CENTRO Mahajetsadabodin Bridge, which have achieved remarkable sales figures. In the fourth quarter, we expect to gradually close sales on another 8 projects,”

“Therefore, to strengthen and ensure stable growth, we reaffirm our position as the leader in single-family homes in the city, ready to meet customer purchasing demands. This September, AP is set to launch 5 new single-family home projects valued at a total of 7.02 billion baht, focusing on various high-demand locations to fill the gaps left by previously closed projects and to create greater competitive advantages, including expanding into the super-luxury segment with the legendary master-piece brand ‘Baan Klang Krung’ returning to prime locations in the city once again.”

 

AP’s new single-family homes in 5 projects set to launch in September are valued at a total of 7.02 billion baht, starting with

1. Baan Klang Krung Sathu Pradit-Rama 3, project value 400 million baht on a 2-rai plot, luxurious 3-story single-family homes from a legendary brand, featuring modern architectural design with large functional spaces that cater to the lifestyles of family members of all ages, providing privacy in the city with exclusivity for only 13 families, priced between 35-60 million baht.

2. THE CITY Pinklao-Borom 2, project value 2.06 billion baht on a 48-rai plot, luxurious large single-family homes with only 105 units, modern high-end design with spacious functions and double volume ceilings for enhanced openness, located in a prime area of Borom Ratchachonnani, priced between 18.9-29 million baht.

3. THE CITY Ram Inthra-Ring Road, project value 1.27 billion baht on a 34-rai plot, luxurious 2-story single-family homes with 108 units, priced between 15.99 - 21 million baht.

4. CENTRO Vibhavadi, project value 2.09 billion baht on a 56-rai plot, modern designed single-family homes with areas ranging from 193-274 sq.m., featuring 4 bedrooms, 5 bathrooms, and 3 parking spaces, located on Vibhavadi Road with 233 units, priced between 8.99 - 12 million baht.

5. CENTRO Ratchaphruek 345, project value 1.2 billion baht on a 42-rai plot, newly conceptualized single-family homes with large functions, 187 units, over 274 sq.m. with 4 bedrooms and 3 parking spaces, equipped with home automation throughout, located on the main road 345, priced between 5.99 - 12 million baht.

 

Although the current situation is highly challenging, with a commitment to developing and delivering single-family homes across all AP projects, including the 5 new projects launching this September under the unique concept of HYBRID LIVING, an innovative home design that understands life, particularly addressing the HOMEBODY trend of living at home amidst the COVID-19 situation, we are ready to empower the living experience of every household member with functional spaces that cater to the new lifestyles of family members without limitations in gender, age, or lifestyle, perfectly meeting the needs for both private and communal spaces within a single home.

This is complemented by enhanced safety and convenience through the integration of technology into the design of both the home and communal areas of the projects, and finally, by selecting the best project locations in each area with realistically affordable pricing packages that resonate with the demand in each locality, ensuring we can achieve outstanding growth in both sales and property transfers as targeted.

 

AP’s new single-family homes ‘Baan Klang Krung Sathu Pradit-Rama 3, THE CITY Pinklao-Borom 2, THE CITY Ram Inthra-Ring Road, CENTRO Vibhavadi, and CENTRO Ratchaphruek 345’ are now open for viewing. Customers can visit the projects worry-free with measures in place to ensure comfort and safety through pre-scheduled appointments, along with vaccination for COVID-19 booster shots for all AP sales staff.

The sales office is open for visits every day from 9:00 AM to 6:00 PM, adhering to strict cleaning and service measures.

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