It is undeniable that nowadays, Thai people are starting to pay more attention to investing in order to achieve returns that lead to wealth and a comfortable life. Investment comes in various forms, whether it be in stocks, funds, bonds, gold, real estate, or even cryptocurrencies, which are the new hot assets at present.

However, along with the enticing returns comes the "risk" that investors must bear. The higher the returns from an asset, the higher the risk that must be accepted, as the saying goes: High Risk High Return. Therefore, investors should study the information thoroughly before making investment decisions, and it would be beneficial to have a trusted partner who can provide advice and guidance on investments, especially in real estate funds.

KE GROUP and ALLY REIT aim to educate about real estate investment and serve as a trusted partner for investors, from beginners to seasoned veterans, by providing easy-to-understand investment knowledge through the program “ALLY REIT 101.”

Mr. Kwinthir Eamsakulrat, Managing Director of KE REIT Management Co., Ltd., in his role as Trust Manager of ALLY REIT, stated that the current economic situation has led many people to plan to keep cash on hand, but at the same time, there is a growing interest in investment among working-age individuals, students, and those seeking knowledge about investing in various assets, including funds and stocks, to grow their wealth while finding ways to diversify risks and use the returns to achieve their life goals.

“For anyone interested in real estate and income-generating assets, and looking to create investment opportunities that benefit themselves and their families, let ALLY REIT be your trusted partner,” Mr. Kwinthir said.

In the first episode of ALLY REIT 101, Mr. Kwinthir clarifies the question, “What is REIT?” and explains its origins and provides a simple, straightforward definition of REITs.

Mr. Kwinthir illustrated that a REIT (Real Estate Investment Trust) is established by pooling funds from investors to invest in income-generating real estate (Recurring Income), which may include rental income, service fees, and other revenues from those assets. REITs invest in various types of properties, such as shopping malls, community malls, office buildings, warehouses, factories, hotels, serviced apartments, etc.

“REITs first emerged in 1960 in the United States with the aim of making it easy for everyone to invest in real estate without needing a large capital investment and allowing for convenient trading. Currently, REITs are spread across 40 countries worldwide, with total assets exceeding $1.7 trillion. REITs entered Thailand in 2014, and there are now a total of 25 REITs in Thailand, with a combined market value of over 200 billion baht. The types of REITs with the highest value include warehouses, factories, shopping malls, and retail centers,” Mr. Kwinthir stated.

Interested individuals can watch ALLY REIT 101 EP.1: What is REIT? today on
YouTube Channel: KE GROUP
Facebook Page: KE GROUP, ALLY REIT
Website: https://www.kegroup.co.th and https://www.allyreit.com/th/home