For the first time in 28 years, "Pruksa Homes" has announced a major rebranding under the concept "First home, better life" to reinforce its position as the number one leader in the townhome market. The company is committed to delivering homes that meet customer needs, enhancing their quality of life. This includes a logo redesign and collaboration with experts to create new home designs that align with current and future lifestyle trends.

           Mr. Theera Thongwilai, Managing Director of the Townhouse Business Group at Pruksa Real Estate Public Company Limited, stated that "Pruksa Homes" has a distinctive strength in functional design and adequate living space that meets customer demands. However, as customer lifestyles evolve with global trends, it is essential to rethink how to design homes and projects that best address the changing needs of customers today and in the future.

            In 2021, we introduced the concept "Pruksa Cares... for Life, Tomorrow Reimagined." This reflects our commitment to creating tangible innovations for living, including Living Innovation technology and Smart Living that are ready to adapt to changes today and tomorrow.

            The design of the homes has also evolved, with experts in Exterior, Interior, and Landscape design collaborating with the Pruksa team to create a comprehensive design dimension that embodies the essence of a "first home." The aim is to design homes that are comfortable, simple, and lush, suitable for Thailand's hot climate, with functions that meet real living needs while also considering energy efficiency and reducing residents' common expenses.

            The homes are designed to allow heat dissipation, with ventilation openings and natural light sources. The layout is planned to avoid direct sunlight while maximizing airflow. The central garden will feature tropical plants to provide shade, and there will be communal areas designed for activities for all ages, following Universal Design principles. Additionally, a Pet Zone will be included, reflecting a new trend as modern Thai families are smaller and increasingly consider pets as family members. We are also raising service standards to support a comfortable lifestyle today and in the future.

 

 

 

            Ms. Angkana Likitjanyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited, noted that Pruksa is currently a leader in the townhome segment priced between 1-3 million baht. This rebranding of "Pruksa Homes" aims to maintain its leadership and remain the number one brand in customers' hearts.

            The logo design of Pruksa Homes has been updated, incorporating the Brand DNA of "First home, better life" as the core concept for the new logo design. The logo features a leaf graphic symbolizing life, growth, and sustainability, representing a new chapter of life that grows together in the first home. The blue tone reflects Pruksa's long-standing expertise in townhomes, while the green tone symbolizes happiness and tranquility, reflecting a better living experience at Pruksa Homes.

           "Pruksa Homes" targets customers aged 28-40 with household incomes of approximately 25,000 – 50,000 baht, who seek residences in convenient locations close to communities, markets, and public transportation for easy commuting to work, with sufficient living space. Pruksa continuously seeks out potential locations to develop new projects.