IHG Hotels & Resorts has announced the launch of The Vignette Collection, the latest brand under its Luxury & Lifestyle portfolio, with plans to debut in Thailand and Australia first.

IHG Hotels & Resorts has introduced The Vignette Collection, a new brand within the rapidly growing Luxury & Lifestyle segment, which includes hotel brands such as Six Senses, Regent, InterContinental, Kimpton, and Hotel Indigo, ready to serve both leisure and business travelers. This new brand launch expands IHG's portfolio to a total of 17 brands, encompassing over 6,000 hotels in more than 100 countries worldwide.

One of the first two hotels in the world to be contracted will open in Pattaya in early 2024, marking a significant collaboration with leading real estate developer Asset World Corporation Public Company Limited (AWC), aimed at catering to Thailand's comprehensive lifestyle. The hotel will be located in the Aquatique project, the first lifestyle and entertainment complex in Pattaya. Another hotel to be contracted under this new brand is Hotel X, a five-star hotel featuring restaurants and lifestyle facilities in the heart of Fortitude Valley, Brisbane, Australia.

Rajit Sukumaran, Executive Director for Southeast Asia and Korea at IHG, stated, “We are very excited that one of the two hotels in The Vignette Collection will be contracted in Thailand, a key market for IHG to drive growth in Southeast Asia. I am also delighted to partner with AWC, a long-standing collaborator, as we have brands in our Luxury and Lifestyle portfolio covering urban and resort areas across eight countries in Southeast Asia and Korea. This new brand will help attract and welcome independent hotels with great potential into our IHG family, leveraging the unique strengths of each hotel alongside our existing global network.”

“The Luxury & Lifestyle portfolio of IHG is the second largest in the world, comprising over 400 hotels and more than 100,000 rooms globally. This builds on the success and allure of the InterContinental brand, as well as the rapid global growth of Kimpton and Hotel Indigo, and the acquisitions of Six Senses and Regent. We expect to open 100 hotels under The Vignette Collection brand within the next 10 years, and this brand will play a crucial role in driving us to become a market leader in net room growth,” he added.

Navalapa Traisorat, CEO and Managing Director of Asset World Corporation Public Company Limited, said, “AWC is proud to be the first business partner in Asia for the launch of the new hotel brand under the name The Vignette Collection within IHG Hotels & Resorts. With support from IHG, which has world-class systems and standards, we are confident that our uniquely distinctive hotel, located in the vibrant beach destination of Pattaya and Aquatique, will attract tourists from around the world to experience something special at our hotel.”

The first The Vignette Collection hotel in Thailand will be located in the heart of the Aquatique lifestyle and entertainment complex in Pattaya, which includes hotels, shops, restaurants, and meeting spaces, set to become a global destination for modern travelers. The hotel features unique and stylish designs, comprising 234 rooms, various restaurants, a rooftop bar, a swimming pool, a spa, and over 670 square meters of meeting space.

Experience The Vignette Collection whether you are envisioning a gateway to a travel paradise, a sun-soaked resort, or any form of relaxation. IHG's The Vignette Collection hotels will offer exceptional experiences with distinctive style and service.

This new brand will further enhance the appeal for new hotel owners, independent hotels, and small hotel businesses to attract customers through the benefits of a global network, expertise, and investment from a world-class organization. Joining The Vignette Collection family of IHG allows hotels to access global business profitability capabilities and reservation systems quickly, as well as benefit from luxury and lifestyle expertise, the IHG Rewards program, and procurement savings, all without the need for significant upfront costs, while still maintaining their unique identity in operations.

In addition to the aforementioned benefits for business owners, The Vignette Collection brand will meet the needs of travelers seeking diverse independent stay experiences and an increasing array of distinctive accommodation options to earn and redeem points, representing a perfect blend of luxury and lifestyle, along with unique experiences and standardized quality service.

The combination of high-quality independent hotels, luxury and lifestyle, and a large number of small investment portfolios will further accelerate IHG's market value growth to over $100 billion, currently with more than 1.5 million rooms from independent hotels. In the next 10 years, IHG expects The Vignette Collection brand to attract over 100 projects worldwide.

Luxury with Responsibility
The Vignette Collection brand will follow IHG's strategic plan, Journey to Tomorrow, which is committed to caring for people, communities, and our planet. IHG will work with hotel owners and hotel teams to implement initiatives they choose, sharing a unified vision to create a brighter future for the communities where we operate. Hotels will be supported to create a positive impact on local youth through skill-building, outdoor activities, and volunteer efforts, which will help support IHG's long-term commitment to improving the quality of life for over 30 million people in communities worldwide by 2030.