The impact of COVID-19 has hit the Thai real estate market, causing a 10% contraction. “VIRTUAL SOLUTION” offers a lifeline for Thai real estate by enhancing marketing channels with potential to boost sales in the final quarter of the year. We are moving forward with the “Virtual Property Expo 2021,” the largest online real estate trading event of the year in the form of a Virtual Trade Fair, aiming to attract 300 top-quality projects from all brands nationwide, allowing 580,000 real demand customers to choose from.

 

             Mr. Thanapol Sapsomboon, CEO of YDM (Thailand) Co., Ltd., a digital marketing expert and one of the co-founders of VIRTUAL SOLUTION stated that in terms of online marketing, it is evident that searches for homes and condos on Google have significantly decreased during the latest wave of COVID-19. Therefore, marketing during this period must be approached with caution. Personally, I believe that mass communication marketing, which focuses on broad awareness, may not be suitable. Instead, precision marketing, which targets those with purchasing power, investors, and genuine homebuyers, is more appropriate.

Media channels that can effectively execute precision marketing are undoubtedly Google and Facebook, which every brand recognizes for their effectiveness. This has led to increased competition among brands, driving up advertising costs, contrary to the declining market demand.

Additionally, visiting various real estate projects has become challenging due to buyers' concerns about COVID-19. Therefore, project owners need to create online platforms that allow interested parties to easily visit projects, whether through virtual home or condo tours or video conferencing systems for sales teams to communicate with customers.

           Mr. Kampol Nisitsukjarearn, Executive Director of Rightman Co., Ltd. and founder of VIRTUAL SOLUTION mentioned that businesses must continue. Many businesses are currently facing difficulties, including the real estate sector, which needs to find ways to keep operations going. I believe that hosting the “Virtual Property Expo 2021” will be a powerful and effective marketing channel, enabling buyers and sellers to meet and negotiate business during this time. It will help create opportunities and success in sales during the fourth quarter of 2021, as it will connect with over 580,000 real demand customers nationwide.

         This is a significant opportunity to generate cash flow for the company from sales in the final quarter of the year, which will help the business survive the economic crisis. It is indeed a worthwhile investment in marketing compared to other forms.

Developers participating in the event will receive an effective return on investment (ROI) that surpasses self-marketing efforts, such as social media or influencers. Not only do these alternatives require a higher budget, but they also represent fragmented marketing. This event provides a digital platform that collects Big Data, allowing us to attract genuine homebuyers to the event and understand their real estate purchasing needs, which is beneficial for developers to use for future marketing.

 

         “Virtual Property Expo 2021” is the largest online real estate trading event of the year in the form of a Virtual Trade Fair, utilizing the latest exhibition technology where buyers and sellers can meet online, featuring functions similar to a real trade show. The event will gather top brand real estate projects all in one place, showcasing quality projects from across the country with the best deals from over 300 projects.

            We expect more than 580,000 visitors to the event, and the company will use digital marketing tools to gather genuine real estate buyers nationwide, whether for residence or investment, along with attractive promotions and deals. Attendees will also be able to compare information across all projects in every location comprehensively and use the Sale VDO Live Chat system to engage in real-time discussions with various projects to aid in their decision-making.

Visit www.propertyexpo.net from October 14-17, 2021.

For real estate operators interested in purchasing exhibition space, please contact: 065-562-4545.