"Supalai" reports better-than-expected performance in the first half of the year, preparing to launch 22 projects in the second half. The company maintains its sales target of 27 billion baht and revenue target of 28 billion baht, consistent with the goals set at the beginning of 2021.

           

           Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, stated that in the first half of the year, the company launched 9 new projects, all of which are horizontal projects in Bangkok and the regions, with a total value of 9,180 million baht. Sales reached 13,005 million baht, an 8% increase compared to the same period in 2020, with horizontal projects contributing 10,080 million baht (78%) and condominiums 2,925 million baht (22%), accounting for 48% of the sales target set at 27,000 million baht.

            The total recognized revenue was 11,000 million baht, a 60% increase, primarily from the gradual delivery of condominiums in Bangkok, the surrounding areas, and provinces. Additionally, there are sales awaiting delivery of over 36,000 million baht, which will be gradually recognized this year at 14,200 million baht, while the remaining 21,800 million baht will be recognized over the next 2-3 years.

            This year, the company aims to achieve a new high in sales of 27,000 million baht and revenue of 28,000 million baht, maintaining the original targets set at the beginning of 2021.

            For the second half of 2021, the company plans to continuously launch new projects, totaling 22 projects valued at 24,820 million baht, consisting of 18 horizontal projects and 4 condominiums, focusing on the mid-market segment priced between 3-6 million baht, which still has strong purchasing power.

            The sales strategy during the COVID-19 situation includes creating new experiences, designing new products, and expanding marketing channels through Virtual Tours, allowing customers to view projects virtually, and Online Booking for interested units, enhancing convenience, safety, and the Supalai Private Tours format, enabling communication and project viewing anytime, anywhere, to minimize contact in line with COVID-19 circumstances.