BAANDY: A Comprehensive App for Buying and Selling Construction Materials and Home Decor has developed an application that enhances innovation and efficiency on AWS Activate, the global cloud server and data storage provider from Amazon.com. The company has received AWS Credit to strengthen its competitive edge, helping small retailers increase profits while adapting to the challenges posed by COVID-19. The strategy includes CRM initiatives to create personal assistant teams for retailers, managing sales effectively and expanding the platform's offerings to over 40,000 items.

Mr. Nattawat Phanthakornkaveewut, CEO of The Bandy Co., Ltd., the developer of BAANDY, revealed that the BAANDY application has received support through AWS Activate Credit, which provides discounts on server and data storage services from Amazon Web Services, Inc. (AWS), a subsidiary of Amazon.com. This support allows for effective innovation through the utilization of AWS cloud services, enhancing both service delivery and application usability, with diverse features and comprehensive functionalities. The application also offers rapid processing capabilities, accommodating consumers and construction material retailers nationwide.


Mr. Nattawat Phanthakornkaveewut, CEO of The Bandy Co., Ltd., developer of BAANDY

The company spent over three months developing the BAANDY application, utilizing AWS cloud services to streamline complex backend processes for greater efficiency and ease of use. This allows for quick order processing, creating a positive user experience for buyers. Alongside marketing strategies and ongoing communication with construction material retailers, this enhances competitive capabilities, enabling retailers to increase profits and expand their customer base in the future.

Regarding the business direction in the third quarter, the company is adjusting its plans to align with the COVID-19 pandemic situation following the government's announcement to elevate preventive measures. The request for cooperation to refrain from interprovincial travel has slowed down information dissemination to retailers. Therefore, the company has established personal assistant teams for retailers and entrepreneurs to assist in adding products to the platform and providing consulting services for managing sales online. Additionally, plans are in place to increase product offerings for consumers, aiming to provide more than 40,000 items, including home decor, electrical appliances, furniture, as well as structural materials like bricks, stones, cement, sand, and ready-mixed concrete. The platform has received positive feedback, with a significant volume of structural material orders coming in, along with nationwide delivery services. Recently, BAANDY has seen a positive response from retailers and entrepreneurs, with over 1,400 stores joining the BAANDY App, covering areas in the Northeast, East, and Central regions.

This growth is supported by the rapid changes in consumer behavior due to the COVID-19 pandemic, particularly the shift towards online spending, which is more convenient and faster. The lockdown measures have temporarily closed service stores and shopping malls, leading to an increase in online transactions. Additionally, urban expansion and rising housing demand have driven the need for construction materials and home decor products.

“The company recognizes the hardships caused by the COVID-19 pandemic and is committed to supporting and assisting construction material retailers nationwide. We have implemented special measures, waiving platform usage fees (GP) for stores that join the application, including new customers until the end of 2021. Furthermore, the company prioritizes enhancing the online buying and selling platform's efficiency to help retailers affected by the situation, providing them with opportunities to increase their revenue and navigate through this crisis,” said Mr. Nattawat.

Retailers and interested parties can download the BAANDY application for free from the App Store and Google Play. For further inquiries, please contact the personal assistant team at 02 091 5999 from 9:00 AM to 6:00 PM.