Pruksa Builds on Success, Celebrates Strong E-Commerce Response <\/span><\/strong> <\/strong><\/span><\/p>

Continuing the 8.8 Celebration Campaign <\/span><\/strong>8 <\/span><\/strong>Months <\/span><\/strong>8 <\/span><\/strong>Ongoing <\/span><\/strong> <\/strong><\/span><\/p>

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Unstoppable!!! ‘ <\/strong><\/span>Pruksa<\/span><\/a><\/strong> ’ Thailand's leading real estate company builds on success after e-commerce bookings during the lockdown surged by 100%. They are now fully operational, collaborating with ‘Shopee’, the leading e-commerce platform in Southeast Asia and Taiwan, in the Shopee 8.8 Crazy Flash Sale campaign. Customers can purchase a voucher for 88 baht through Shopee, which can be redeemed for discounts of up to 100,000 baht on the transfer of ownership when booking ready-to-move-in townhomes from the Patio, The Connect, Pruksa Ville, and Pruksa homes across over 77 projects nationwide. <\/strong><\/span><\/p>

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Ms. Angkana Likitjanyakul, Deputy Managing Director of Corporate Marketing at Pruksa Holding Public Company Limited, <\/strong>  stated, “The e-commerce market remains one of the mega trends with high growth rates following the COVID-19 pandemic, which has led consumers to adapt to online shopping. This has resulted in a significant leap in Thailand's e-commerce market. Pruksa recognizes the changing consumer behavior and began venturing into e-commerce two years ago to expand access to residential products online. Our strategy focuses on creating diverse sales channels (Omni-channel) to enhance accessibility and provide the best customer journey possible, elevating the Thai real estate industry into the e-commerce market fully. <\/span><\/p>

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The official store of “Pruksa Real Estate” on Shopee Mall has received an overwhelmingly positive response, currently boasting nearly 230,000 followers, a group of potential customers genuinely interested in real estate products. This success is clearly reflected in the feedback from customers during the 7.7 campaign held in July, during the lockdown, where online transactions surged significantly, resulting in a 100% increase in e-commerce bookings compared to last year. The positive feedback from actual users regarding value and ease of use has led Pruksa to extend the campaign with Shopee for another month.” <\/span><\/p>

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Mr. Theera Thongwilai, Managing Director of the Townhouse Business Group at Pruksa Real Estate Public Company Limited, <\/strong> stated, “The 8.8 campaign continues the success between ‘Pruksa’ and ‘Shopee’, the leading e-commerce platform in Southeast Asia and Taiwan. Interested customers can purchase a voucher for 88 baht from the “Pruksa Real Estate Official Shop” on Shopee Mall within August 2021 to receive additional discounts on the transfer of ownership, Extra On Top 0.7% from the net price, or a maximum discount of 100,000 baht*    when booking townhomes participating in over 77 projects from the Patio, The Connect, Pruksa Ville, and Pruksa homes. <\/span><\/p>

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These come with thoughtfully designed living spaces to meet the needs of all family members, including common areas in the projects and 24-hour security systems for the peace of mind of all residents, starting at just 1.4 million baht. Customers can purchase vouchers through the Pruksa Real Estate Official store on Shopee Mall or visit the website https://shopee.co.th/pruksa_realestate_official<\/a> or www.pruksa.com<\/a><\/u><\/span> and<\/span><\/u><\/span> use the voucher to book participating projects from today until August 31, 2021. For more details, call 1739. Customers can contact sales offices to schedule virtual tours or private tours or drive-through visits without leaving their cars. <\/span><\/p>

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Ms. Suchaya Palewong, Senior Marketing Manager at Shopee Thailand, added, “This unexpected success amid challenging circumstances is a great pride for Shopee, reinforcing our commitment to work closely with partner brands like Pruksa Real Estate to creatively strategize for business in line with consumer needs. This aligns with Shopee's promise to deliver the best e-commerce experience to all our users. On this occasion, Shopee is honored to be trusted by Pruksa Real Estate once again in the Shopee 8.8 Crazy Flash Sale campaign, and we are confident that it will help Pruksa Real Estate connect with buyers looking for projects in prime locations with the best experience through integrated marketing activities, a strong ecosystem, and comprehensive online marketing tools to foster robust and sustainable business growth in the e-commerce world in the future.” <\/span><\/p>

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The continuation of the 8.8 campaign partnership stems from the intention to deliver a new experience that aligns with the lifestyle of modern consumers, driving the real estate sector towards strong growth while providing value to customers seeking the perfect property in every dimension, under the concept of “Tomorrow. Reimagined.” that Pruksa has designed anew to fit the New lifestyle.<\/span><\/p>