COTTO Launches 2021 Tile Innovations Aiming to Enhance Quality of Life with AIR ION Air-Purifying Tiles
COTTO reaffirms its commitment to developing innovative tiles to significantly enhance the quality of life for Thai people with three new trends focused on the best hygiene in the Health & Clean category. These include Hygienic Tiles that inhibit bacteria, which possess properties to prevent and inhibit bacterial growth, Anti-Slip R11 Tiles that reduce the risk of slipping, and the latest addition, AIR ION Air-Purifying Tiles, designed to refresh the air continuously for 24 hours in installed areas without the need for electricity. This aligns with the changing lifestyle trends, especially in residential development, where the definition of a "home" goes beyond just a living space. It emphasizes the utilization of every area of the house, focusing not only on design and aesthetics but also on functionality that enhances both usability and hygiene for residents, which may include people of various ages.
Mr. Sitthichai Sukkitprasert, Chief Marketing Officer of SCG Ceramics Public Company Limited, revealed the tile trends for this year from COTTO, stating, "As a leading tile brand, COTTO focuses on continuously developing new innovations that enhance quality of life in line with consumer behaviors and lifestyles. Tiles are among the most popular decorative materials, serving as items that enhance and add color to various living spaces in the home. This year's tile trends from COTTO are expected to meet the needs and cover all lifestyles of consumers in what is termed the New Normal Life, where the definition of a 'home' is not just a place to live or relax. Many people are spending more time at home than ever, engaging in various activities such as working, cooking, exercising, or anything else they used to do outside comfortably. Today, many must do all these activities at home and place greater importance on finding happiness in their personal living spaces, highlighting the need for functional and aesthetically pleasing furniture, decorations, and flooring solutions that meet these requirements effectively, allowing us to live fully in every corner of our homes. The most important aspect of a home today is that it serves as a protective shield that provides the highest safety."

Mr. Sitthichai Sukkitprasert Chief Marketing Officer of SCG Ceramics Public Company Limited
To align with the changing lifestyles of customers and create the best living spaces at home, COTTO introduces innovative tiles in the Health & Clean category that have previously garnered significant interest from designers and customers alike, including Hygienic Tiles and Anti-Slip R11 Tiles. Now, COTTO is excited to present the "AIR ION Air-Purifying Tiles," the latest innovation in the Health & Clean category, available for selection based on various living spaces to enhance the quality of life for household members.
AIR ION Air-Purifying Tiles
The latest innovation in 2021 from COTTO is attracting attention from architects, designers, and homeowners looking for tiles that enhance safety and improve living quality. These tiles help purify the air in an era where PM 2.5 dust significantly impacts public health. Not only is outdoor dust a concern, but indoor dust can also accumulate germs and bacteria, posing health risks and affecting our respiratory systems. The "AIR ION Air-Purifying Tiles" help increase fresh air volume within the home, utilizing a tile surface infused with Tourmaline minerals that can capture PM2.5 dust in the air by up to 89% through the release of negative ions at a level of 3,000 ions/cm3. This special property helps maintain fresh air quality continuously for 24 hours without the need for electricity.


Functionality of AIR ION Air-Purifying Tiles
Additionally, AIR ION Tiles can be installed on both floors and walls. For optimal performance, it is recommended to install AIR ION Air-Purifying Tiles on walls, as this position is at human breathing level, allowing the tiles to effectively release ions to capture airborne dust. The amount of AIR ION Tiles needed can be approximately 40% of the room's area, equivalent to two walls within the room or one wall and the floor, to effectively capture dust.
Hygienic Tiles that inhibit bacteria
These tiles possess properties to prevent and inhibit bacterial growth due to the inclusion of "silver nano" particles mixed into the tile's color. This component works to destroy over 90% of bacteria. Hygienic Tiles can inhibit bacterial growth throughout their lifespan and are durable enough for all usage conditions, suitable for kitchens, living rooms, dining areas, relaxation spaces, or entryways from outside, enhancing safety in every corner of the home.
You can view products and more details at >>> https://www.cottolife.com/th/product-type/tiles/hyg.html
Anti-Slip R11 Tiles
These tiles enhance safety in all areas, whether in bathrooms, around swimming pools, or throughout the home. Anti-slip tiles feature a textured surface that is not rough, ensuring they do not become slippery when wet and are easy to clean. Before selecting tiles for flooring, be sure to check the slip resistance (R value), which is indicated on the tiles. Specifically, Anti-slip (R11) tiles enhance safety in all areas, combining functionality with beautiful design seamlessly.
You can view products and read more details at >>> https://www.cottolife.com/th/tiles/r11.html

"All of this shows that every trend of the latest innovations from COTTO Tiles focuses on making every area in the home a #CLEANSPACE for the health of the household, allowing everyone to live in a Stay Health & Stay Clean environment in an era where the COVID-19 virus is ever-present today and in the future," concluded Mr. Sitthichai Sukkitprasert.
For those interested in tile products that meet the New Normal needs, you can find information and request consultations at www.cottolife.com and at COTTO tile distributors nationwide.

Note: Dust measurement standards
- PM 2.5 reduced by up to 89% after installing air-purifying tiles covering 40% of the room area within 30 minutes in a dust-filled environment, measured according to the IAQ2016 guidelines: Code of practice for indoor air quality for air-conditioned buildings (SS 554: 2016) by ALS LABORATORY GROUP (THAILAND) CO., LTD.
- The amount of negative ion release from the product meets the JIS B 9926:2006 Standard for measuring methods of airborne ion density, referenced in test report number 7191260841-CHM21-YMG from TÜV SÜD PSB Pte. Ltd. in Singapore.