Turning crisis into opportunity, D-Land Group is adjusting its portfolio to venture into the home construction business, showcasing its strengths as a local developer in Samut Sakhon with over 20 years of experience. The company guarantees quality homes, warranties, and after-sales service, targeting middle to upper-class customers. In its first year, it will launch five modern two-story single house designs priced between 4-8 million baht, with usable areas ranging from 222 to 446 square meters, allowing customization based on customer needs. Additionally, it offers free home design consultation services for every project, aiming for 100 million baht in revenue by 2023.

Mr. Siripong Somboon, Managing Director of D-Land Group Co., Ltd., a leading real estate developer in the southern Bangkok area, Rama 2-Samut Sakhon, the eastern region, and the western Bangkok zone, including community malls like Porto Chino and comprehensive rest stops like Porto Go, revealed that there is a demand for home construction on customers' land in Samut Sakhon. D-Land is well-positioned to meet this demand. In 2021, D-Land plans to expand its real estate-related business by maximizing human resources during a time when the real estate market is affected by the COVID-19 pandemic, thus branching into home construction to ensure business growth and income stability, as most customers looking to build homes on their own land are financially secure.

D-Land aims to meet the needs of customers wanting to build homes in Samut Sakhon and aspires to elevate construction standards and services, including warranties in the home construction business in the province. The concept is "Building Quality Homes for the People of Samut Sakhon, by the People of Samut Sakhon." With over 20 years of experience in real estate development in Samut Sakhon, this is a significant strength that sets it apart from competitors. The company focuses on quality home construction and after-sales service that prioritizes customer satisfaction through various communication channels, such as Call Center 1793, Line Official Account, Website, and the "Warm Team" to instill confidence in after-sales service.

Mr. Siripong further stated that D-Land's home construction business uses the same system as luxury single-house construction in housing estates. In 2021, there will be five modern two-story house designs available, tailored to family size and usable area, starting from 222 square meters, 266 square meters, 346 square meters, 369 square meters, and 446 square meters, priced between 4-8 million baht. All five designs have model homes available for customer viewing. Additionally, there is a service for designing and constructing homes according to customer preferences, with free consultations provided by D-Land's architects and engineers. The primary target group is middle to upper-class customers looking to build unique homes on their own land in Samut Sakhon and nearby provinces.

“Although the overall economy and real estate market in 2021 are still affected by the COVID-19 pandemic, and the home construction business is experiencing a slowdown due to the outbreak, in 2022, the home construction business is expected to improve as the demand for home building that has been postponed will resurface. D-Land is ready and sees opportunities to expand the market, competing on quality and attentive after-sales service, treating customers like family. With a strategy of Localized Marketing, we communicate through both online and offline media, aiming for revenue from the home construction business to increase to 100 million baht in 2023, accounting for about 10% of total revenue. The long-term goal, or in the next five years, is for D-Land's home construction business to grow at a rate of 20% per year,” Mr. Siripong concluded.