SC conveys positive feelings from home to encourage everyone through a special version of the song 'Home' by Boy Kosiyapong, showcasing the philosophy of developing homes that meet the needs of residents, aiming to be the number one single-house brand in consumers' hearts.

Ms. Chomchada Kuladilok, Head of Corporate Brand Strategy at SC Asset Corporation Public Company Limited, a developer of homes under the Human-centric concept for customers, revealed, "With the brand's commitment to communicate and reinforce the meaning of the word home, we have created a new advertisement series through a music marketing strategy under the campaign titled Home is Everything. The objective is to deliver positive feelings from within homes to encourage everyone through the special version of the song 'Home' by Boy Kosiyapong."

The origin of the song Home was developed from research related to the brand. Throughout the work at SC, whenever the question about home was raised, 'What do you think of?,' the majority of customers responded with the song 'Home,' conveying the meaning that 'home is everything.' This led to the decision to develop this song at the most appropriate time for the current situation, where everyone has to stay home more than ever. Collaborating with Boy Kosiyapong, we created a special version of 'Home' that is modern and different from the original version to cater to the target audience of the new generation, regardless of age, in terms of rhythm and artist. The vocals blend familiar artists like 'Thee Chaiyadech' with 'Sammy-Pakthima Chiller,' a new female artist with a unique voice from Universal Music (Thailand) and also the heir of Kerek Chiller, making the song 'Home' a truly special version.

Additionally, the five key words of the song Home are flower, door, vase, sand, and big tree, representing the five core pillars of the philosophy of home development that meets the needs of residents, promoting the mission to be the number one single-house brand in consumers' hearts. They are as follows:
1. Flower represents community care after sales and not abandoning customers, helping with every aspect of homeowners' lives while creating a beautiful environment to refresh every day.
2. Door signifies the development of homes and all usage spaces in a Human-centric way that meets customer needs and maximizes benefits.
3. Vase symbolizes the safety of homeowners, which comes from a good security system that provides peace of mind for everyone in the house.
4. Sand relates to Home Quality, focusing on the quality of construction work, both materials and durability.
5. Big Tree represents Living Solutions, caring from the first day of residence with the 'Know-Heart Club' to help manage home and life.

"We believe that every home has hidden energy, the energy of mutual care among family members that helps fill each other with positive encouragement. A home does not just represent material things. Some people have to stay in Bangkok and cannot return to their hometowns, while others abroad cannot come back. The phrase 'I want to go home' has become deeply meaningful. This series 'Home is Everything' aims to send positive feelings from within homes to encourage everyone," she said.

SC has released a new advertisement film featuring the special version of the song Home by Boy Kosiyapong starting from July 1st. Everyone can follow the special campaign Home is Everything or participate in highlight activities and the best promotional events soon at www.scasset.com/home-is-everything or through all SC Asset's social media channels or call 1749.