‘Pruksa’ collaborates with ‘Shopee’ to embrace online shopping trends for millennials<\/span><\/p>

Celebrating “7.7” with 77 prime townhome projects<\/span><\/p>

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‘ <\/span>Pruksa<\/span><\/a><\/strong> ’ Thailand's leading real estate company, has teamed up with ‘Shopee’ (Shopee), the leading e-commerce platform in Southeast Asia and Taiwan, to target online shoppers by launching the exciting campaign “Celebrating 7.7”. By purchasing a coupon from the “Pruksa Real Estate Official Shop” on ‘Shopee’ for just 77 baht, customers will immediately receive an Extra On Top discount of 0.7% off the net price or a maximum discount of 100,000 baht* to be used as a discount on the transfer of ownership for townhomes from Pruksa participating in the campaign across 77 projects.<\/span><\/p>

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Ms. Angkana Likitjarnyakul, Executive Vice President of Corporate Marketing at Pruksa Holding Public Company Limited  stated that with the concept of “Tomorrow. Reimagined.” Pruksa has studied the changing behavior of consumers, especially after the COVID-19 pandemic, which has led to a new standard of living or new normal, particularly in spending trends. Research shows that the Thai e-commerce market in 2020 expanded rapidly, growing by 81% from the previous year, with the number of users on digital platforms skyrocketing, where 30% are new users, and over 95% intend to continue using digital platforms after the pandemic. Millennials are the primary consumer group that is increasingly active and has purchasing power through online channels. Additionally, a survey by DDproperty indicates that millennials are a significant purchasing force in the real estate market, with 2 out of 3 consumers in this group planning to buy their first home by the age of 31. Therefore, Pruksa is preparing to launch a new campaign to cater to millennials who prefer online shopping once again with Shopee.”<\/span><\/p>

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Mr. Theera Thongwilai, Managing Director of the Townhouse Business Group at Pruksa Real Estate Public Company Limited revealed that “For this campaign held in collaboration with Shopee, Pruksa has selected special townhome units from 77 projects in prime locations under the brands Baan Pruksa, Pruksa Ville, The Connect, and Patio nationwide, allowing customers to choose according to their preferences, starting at a price of 1.4 million baht. The selected projects are townhomes designed under the concept of “Pruksa...caring for life Tomorrow. Reimagined.” which are designed to accommodate every step and rhythm of life both now and in the future, redefining homes to meet the new normal lifestyle that will enhance the quality of life for customers, such as designing multifunctional rooms on the ground floor that can be adapted for various uses, including working from home, designs to support an aging society, and connecting with the digital age.”<\/span><\/p>

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The “Celebrating 7.7” coupons will be available for purchase through Pruksa Real Estate Official on Shopee Mall from June 25 to July 31, 2021. Simply purchase the coupon for 77 baht to receive an additional Extra On Top discount of 0.7% off the net price or a maximum discount of 100,000 baht* to be used on the transfer of ownership. Customers can use the coupon to reserve projects participating in the campaign from June 25 to August 31, 2021. Interested individuals can purchase the coupon through the Shopee app or visit the website https://shopee.co.th/pruksa_realestate_official<\/a>  or www.pruksa.com<\/a>   or inquire for more details by calling 1739.<\/span><\/p>