AP – SAMSUNG Launches New Campaign ‘Living Home’ Featuring Innovative Spaces That Understand Life Best with 15 Urban Projects

AP – SAMSUNG Launches New Campaign ‘Living Home’<\/strong><\/span><\/span><\/p>

Discover Innovative Spaces ..that Understand Life Best with 15 Urban Projects<\/span><\/span><\/p>

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Bangkok <\/span><\/em>(1 June 2021) – AP Thailand Public Company Limited <\/strong>is moving forward with ‘EMPOWER LIVING’ to deliver a better quality of life that customers can choose <\/strong>in collaboration withSamsung <\/strong>the global leader in innovative electrical appliances, launching the campaign “Living Home” offering innovative vertical living spaces in every urban project under the concept COMFORT - CREATIVE – CONVENIENCE, along with additional promotional offers worth over 2,000,000 Baht, ending the campaign on 30 June 2021.<\/strong><\/span><\/span><\/p>

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Mr. Metha Raktham, Assistant Managing Director of Business Development for Townhome Products at AP Thailand Public Company Limited <\/span><\/strong>stated that “The brand ‘Urban Home’ is the hero brand of the townhome product line under AP. Over the years, Urban Home has received positive feedback from urban customers in the middle to upper segments, allowing it to maintain its position as the leader in the luxury three-story townhome market for over 30 years. The company has never stopped challenging itself to empower every aspect of living in townhomes, ensuring that every space addresses the life stories of residents to the fullest. <\/strong>Thus, the company has launched a new campaign “Living Home” to offer special privileges arising from business collaboration with Thai Samsung Electronics Co., Ltd. to integrate innovative design of three-story townhomes with future electrical appliance innovations from Samsung, which the company is ready to provide for all move-in-ready Urban Home projects, along with additional special privileges worth over 2,000,000 Baht, ending the campaign on 30 June 2021.”<\/span><\/span><\/span><\/p>

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The campaign concept “Living Home” consists of 3 key ideas where future electrical appliance innovations from Samsung will enhance the living experience in Urban Homes beyond expectations.<\/span><\/strong><\/span><\/span><\/p>

1.      <\/span>CONVENIENCE <\/span><\/strong>Experience convenience with a smart assistant that manages household chaos for you <\/strong>with <\/span>JetBot 90 AI+<\/span><\/strong> an AI-powered vacuum cleaner with 3D LiDAR sensors and built-in camera that detects and recognizes objects on the floor, acting as your personal security guard and housekeeper. The Bespoke <\/strong>refrigerator, customizable in color and modular design to accommodate future family expansion, along with important alerts from Google Home Hub, your new home assistant ready to connect all commands.<\/span><\/span><\/span><\/p>

2.      <\/span>CREATIVE <\/span><\/strong> Stimulate creativity to support all your Work from Home needs <\/strong>with multifunctional spaces in Urban Homes that can be transformed into meeting rooms or small studios, featuring the Samsung Flip2 <\/strong>smart board that adjusts angles for different uses and connects to the online world. The Smart Light <\/strong>changes mood with over 16 million color shades, and the lifestyle TV The Serif is a stunning 4K smart TV that fits perfectly in every angle with its unique "I" shaped design and premium minimalist metal stand, delivering vibrant and beautiful images through QLED technology.<\/span><\/span><\/span><\/p>

3.      <\/span>COMFORT Feel secure in every space, fully enjoying relaxation <\/span><\/strong>with  <\/strong><\/span>SmartThings Cam <\/span><\/strong>a Full HD security camera with built-in speaker that alerts you of intruders. The Cube AX9500 <\/strong>air purifier features a multi-stage purification process that can connect two units for enhanced filtration efficiency, and can be controlled via a mobile app connected to SmartThings, keeping your home clean and safe 24/7. The AirDresser is an innovative wardrobe that uses steam to eliminate bacteria, viruses, and allergens by up to 99.99% with JetStream cleaning technology.<\/span><\/span><\/span><\/p>

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“Our goal is to empower every aspect of living in AP townhomes to ensure that every space addresses the life stories of residents to the fullest.<\/span><\/em><\/strong> Based on insights into the decision-making process of customers in the middle to upper segments today, customers are not just looking for beautifully designed homes or homes with technology that ultimately becomes a burden in the future, but they value seeking new value <\/strong>(New Value) that enhances their living experience beyond the ordinary.<\/strong> This collaboration with Samsung is a step towards transforming the spaces within Urban Homes to create new value that is exclusive to the living experience of Urban Home projects only,”<\/span> Mr. Metha emphasized.<\/span><\/em><\/span><\/span><\/p>

Experience real spaces and living experiences with the Living Home at Urban Home 15 projects, along with move-in-ready packages worth over 2,000,000 Baht, from now until 30 June 2021, with special prices starting from 4-9 million Baht. For more information, click <\/span>www.apthai.com/th/brand-concept/Living Home<\/span><\/a><\/span><\/span><\/p>