which is ready to integrate seamlessly with KATSAN, a smart residential security management platform, to deliver superior after-sales services to all customers.”<\/span><\/p>
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Slide 1: AP Customer Digital Touchpoint & Landscape<\/em><\/strong><\/span><\/p>
This image illustrates the delivery of Digital Living Experience to AP customers at every journey<\/em><\/strong><\/span><\/p>
Mr. Poonlap Wongkamchang, Director of Digital Marketing at AP Thailand Group<\/strong><\/span> stated that the SMART WORLD platform began development in late 2019 amidst a world being disrupted by technology. Everything is changing rapidly, especially customer demands. Therefore, the company developed <\/span>SMART WORLD based on understanding the hidden unmet needs of customers <\/strong><\/span>with the key goal of making SMART WORLD a helper that enhances the daily lives of residents to be as smooth and convenient as possible which <\/span>by the end of 2020, SMART WORLD had reached 70,000 downloads with an average of 40,000 active users per month <\/strong><\/span>and in 2021, the company aims for a total of 100,000 downloads and an average of 60,000 active users per month.<\/u><\/strong><\/span><\/p>
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Slide 2: JOURNEY OF SMART WORLD PLATFORM<\/em><\/strong><\/span><\/p>
For the new SMART WORLD, the company has upgraded the UX (User Experience) and UI (User Interface) for greater efficiency, responding to fast usage and delivering a more valuable after-sales service experience with new features developed under the slogan <\/span>“Home Matters, Easy Choices, Your Style”<\/strong><\/span> with a customizable life in 3 dimensions with 24 functions and over 100 services, including <\/span><\/p>
1) SMART LIFE: Choose to live comfortably and safely at your fingertips<\/strong><\/span>, helping manage and notify every little thing at home while connecting security systems and smart home systems into one, doubling convenience with the service of booking common areas through the menu <\/span> <\/span>Facilities i-Booking, book in advance to reduce risks and avoid congestion.<\/span><\/p>
2) <\/strong><\/span>HAPPINESS COMMUNITY: Choose to design a joyful society<\/strong><\/span> with upgraded features for all residents to collaboratively create a quality living community with many exciting features such as <\/strong><\/span>Vote<\/strong><\/span>, the only app with a voting feature that helps expedite the management of the juristic person by opening votes on special issues to gather residents' opinions before proceeding <\/span>Bulletin Board<\/strong><\/span>, a community for connecting, exchanging, and sharing good stories while participating in special activities each month, and the <\/span>Marketplace<\/strong><\/span>, a hub for buying, selling, and exchanging goods and services among residents, with the company SMART managing over 80,000 families in 270 projects. <\/span><\/p>
3) <\/strong><\/span>PRIVILEGE: Choose to receive exclusive benefits tailored to you<\/strong><\/span> from the menu <\/span>Home Service<\/strong><\/span>, special-priced home care services from affiliated partners, with over 100 services to choose from, whether maintenance, gardening, cleaning, or air conditioning, conveniently booking in real-time through the app 24 hours a day, or the <\/span>Knock Knock Parcel by Kerry & Flash<\/strong><\/span>, a service for parcel delivery to your doorstep, along with many other special activities. <\/span>
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Slide 3: SMART WORLD PLATFORM 4.0 <\/em><\/strong><\/span><\/p>
With a customizable life in 3 dimensions with 24 functions and over 100 services<\/span><\/p>
Additionally, throughout May, the company has launched the campaign <\/span>“Download, Choose, Win Your Style”<\/strong><\/span> to welcome all residents with over 400 prizes worth over 300,000 baht. Simply download or update the new SMART WORLD to enter the draw, with winners announced via the SMART WORLD app on June 5th. <\/span><\/p>
Mr. Witakarn added, “Today, homebuyers come with many expectations, including safety for life and property, a good environment, and a quality community, along with systematic management. <\/span>The upgrade of the 'SMART WORLD' platform this time is believed to empower residents' lives in every dimension even more, with features that cover more than just home matters. SMART WORLD is a helper ready to deliver a quality of life that customers can choose for themselves, while also elevating the property management business within the AP group.”<\/strong><\/span><\/p>
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SMART WORLD is a digital platform for managing quality of life after moving into real estate projects, including single houses, townhomes, and condominiums, which will ignite the quality of life in the future effectively, creating an ideal living community, reducing redundancies that are pain points for residents today, and providing a new experience that enhances living standards through functions that cover all aspects of living. Residents managed by SMART can download SMART WORLD today at the APP STORE and GOOGLE PLAY at https://bit.ly/33ghmzJ or inquire for more information at 1623.<\/span><\/p>
AP Thailand, under the mission 'EMPOWER LIVING', aims to deliver a quality of life that customers can choose. <\/strong><\/span><\/p>
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