SCG dives into the home renovation market with the launch of a new brand, BAUEN by SCG, to cater to the continuously growing demand for home renovations. This all-inclusive service covers everything from consultation and design to execution and after-sales support, all adhering to SCG's high standards. Targeting middle to upper-class customers looking to renovate and improve their homes, BAUEN aims to address the pain points of homeowners, with prices starting at 750,000 THB. The brand differentiates itself in home renovation by incorporating technology that enhances living quality while maintaining aesthetic appeal, under the concept of Imagine Your Living. The first Flagship Showroom has been launched at The PARQ, a mixed-use project in the heart of Bangkok.

Mr. Nithi Patarachok, the CEO of SCG's Cement and Construction Products Business, noted that the ongoing COVID-19 situation has slowed the growth of new home constructions. SCG recognizes the increasing demand for renovating older homes in familiar locations, alongside the need for more functional living spaces that align with modern lifestyles. This includes a growing focus on health and the importance of living quality. Therefore, SCG is committed to developing a comprehensive and advanced Service Solution to provide an End to End Service Solution in living solutions under the brand BAUEN by SCG.

Mr. Parameswar Nisakornsen, Vice President of SCG Cement and Construction Products Co., Ltd., stated that BAUEN by SCG integrates the latest living technologies from SCG with the most modern equipment available in the market, enhancing all sensory experiences, including temperature, sound, light, scent, and air quality, while designing spaces that improve living quality for everyone in the home. The brand is dedicated to meeting all customer needs with comprehensive services.

Mr. Panot Sirivatanapakdee, a director at TCC Assets (Thailand) Co., Ltd. and CEO of Frasers Property Limited, expressed his delight that BAUEN by SCG has created the first flagship showroom in Thailand at The PARQ, providing a sustainable, comprehensive living service experience. This aligns with the vision of The PARQ, a WELL-certified building that prioritizes the quality of life for residents and building users. This marks the first step in the collaboration between SCG and Frasers, with potential for future projects both domestically and internationally.

The first BAUEN by SCG showroom is designed under the concept of Living Sensory & Playground, featuring a Scandinavian design theme that inspires homeowners to envision a living space that suits their lifestyle. The showroom includes various interesting zones such as:
- A VR Theater showcasing interior styles in 270 degrees for viewing designs suitable for homeowners.
- A fun area for selecting home materials through a Mood Board in an architect studio-style setting in the Material Gallery.
- A Living Advisor corner with experts providing close consultations.
- A lifestyle product corner collaborating with eco-friendly brands like t zero and Standard Archives.
- Patom Organic Living Café offering healthy organic food, drinks, and products.

The BAUEN by SCG showroom is located on the first floor of The PARQ Rama 4 and is open daily from 10:00 AM to 10:00 PM.
For more information, visit https://bauenliving.com or facebook.com/bauenliving
You can also contact us via Line Official @bauen or call 02-254-9883.