SC Reveals First Quarter Success with Sales Exceeding Targets, Supporting Future Aspirations to Become the Number 1 Single-Detached House Brand
SC Asset Corporation Public Company Limited, a leading quality real estate developer delivering Living Solutions for better mornings, represented by Mr. Natthakit Sirirat, Head of Marketing, announced that "From SC's goal to become the number 1 single-detached house brand in the future, as outlined in the business plan announced earlier this year, the overall growth of horizontal sales in the first quarter of this year has continued to receive positive feedback. The total number of project visits across all locations has grown by 35% (yoy), resulting in sales exceeding the set targets, with an expected growth of over 200% (yoy). Besides the confidence in the brand, the factors supporting the company's success stem from the core of developing 'homes' at every price level with high-quality standards, alongside key concepts in both products and services, which are:

1. We create homes for everyone, 'Homes for All', developed from customer insights (human-centric), focusing on aesthetics and functional design suitable for all generations, while optimizing every space in the home to accommodate a variety of increasing activities. The leading brand segment that showed strong growth in the first quarter is the group of homes priced over 20 million baht, with the highest sales growth reaching 243% (yoy) from projects like Granada, The Gentry, Grand Bangkok Boulevard, and Headquarters.

2. Competing with ourselves and continuously improving, we achieved another milestone by extending the concept to 'One Size Doesn’t Fit All', launching two special series of homes that cater to both singles and families seeking a unique lifestyle, including single-person homes and family homes at the Venue Rama 9 project, making SC homes distinctive and trend-setting with unique spaces.

3. Regarding the platform “Roojai Club”, an innovative model for worry-free living, we are ready to deliver the 'First Encounter Package', offering a special experience for customers who purchase homes this year. Every unit will automatically receive exclusive membership to the “Roojai Club”, serving as a personal assistant for the home and ensuring it is maintained as it was on the first day, along with various features on the Roojai app, which has curated special activities exclusively for Roojai Club members.

Mr. Natthakit further stated, “The launch of new projects is proceeding as planned, with the second quarter of 2021 preparing to open the Bangkok Boulevard Signature Petchkasem – Pinklao project, valued at 1.3 billion baht, covering an area of 30-3-84 rai, priced between 20-30 million baht. Currently, pre-registration is open to receive an additional special benefit of 200,000 baht: https://m.scasset.com/3PiE or call 0971419164, Line @bbspp. Additionally, seven new projects of new series homes and townhomes will gradually open in the second half of the year.”

Moreover, there is a campaign called Glamping at Home. How wonderful would it be to have a “front yard” that can accommodate various activities to enhance family happiness even more? For homes and townhomes across 24 projects, starting from 6 to 72 million baht, featuring spacious front yards in prime locations, from today until April 15, receive offers worth up to 5 million baht*. Interested parties can register for special privileges: https://m.scasset.com/3QL4