Ms. Walaya Jirathiwat, Deputy Chief Executive Officer of Central Pattana Public Company Limited, announced the upcoming launch of 3 mixed-use projects with a total investment of over 13.9 billion baht, which include:
Central Ayutthaya valued at 6.2 billion baht, set to open on October 27, 2021.
Central Si Racha valued at 4.2 billion baht, set to open on September 25, 2021.
Central Chanthaburi valued at 3.5 billion baht, set to open in the second half of 2022.
- Building on future government infrastructure, confident in the high potential of the three cities: Ayutthaya, Si Racha, and Chanthaburi, enhanced by Fully-Integrated Mixed-Use Developments.
Expected to create over 10,000 jobs, promoting the concept of "Imagining Success Together"—there are always investment opportunities in crises, aiming to be the center of life for everyone while unveiling renowned brands. Confident in continuing investments and growing together, with a long-term marketing plan focusing on clear purchasing power, good lifestyles, and enhancing tourism appeal. Emphasizing the success of partners through a Flexible Leasing Programme that alleviates tenant burdens, supported by sales-boosting programs based on Customer Insights that understand provincial markets well.



We aim to be more than just an expansion of shopping centers, having established three strategies for success:
1) Expanding into cities with a strong Fully-Integrated Mixed-Use Developments model.
2) Customer-Centric Design Thinking and Marketing.
3) Tenant-Centric Business Partnership.

Strategy 1: Expanding into Cities with a Fully-Integrated Mixed-Use Developments Model
With the company's long-standing strengths and Success Formula, every project creates Big Impacts for every province by developing all components to the best standard, including condominiums adjacent to shopping centers, many of which can be sold out quickly.
- Central Ayutthaya creates a Complete Tourism Ecosystem for the province.
- Central Si Racha enhances support for the EEC and New S Curve.
- Central Chanthaburi promotes the potential as a Hidden Gem of the country, connecting from the economic zone as EEC Plus 2 according to the government's urban development plan.

Strategy 2: Customer-Centric Design Thinking and Marketing
The concept of developing projects for future lifestyles and highlighting the unique identity of the city to be the best center of life in the province, including:
- Modern construction design that integrates the city's lifestyle and is environmentally friendly.
- Collaborating with partners ready to invest and grow together, creating new products and services customized for different provinces.
- Marketing plans targeting groups ready to embrace Digital Disruption, creating communities, and supporting purchasing power year-round.
   Emphasizing clear purchasing power, good lifestyles, and enhancing tourism appeal.

Strategy 3: Tenant-Centric Business Partnership
Central Pattana views investment with partners as a long-term commitment. We must move towards next success together. Every shopping center emphasizes the strategy of being the Center of Life, Center of Community wherever we go, aiming to be the best in the city and the most preferred choice in each province, while helping to elevate the province by utilizing Digital Tools to help stores understand Customer Insights and enhance Targeted Marketing. This is supported by data from the Central Group and partnerships with The 1 to develop the The 1 Biz project to help stores sell better and enable each brand to conduct more targeted CRM, increasing sales for tenants, with the Central Pattana Serve Application ready to provide comprehensive support.

Central Ayutthaya: Ayutthaya Wonders elevates the glory of the UNESCO World Heritage city to be recognized worldwide, promoting Ayutthaya for Thais as a global spotlight with the project's distinctiveness, including:
- Young Affluent & Urban Vibes: There is a new generation in Ayutthaya with high purchasing power. Based on The 1 data from Central Group, there is an unmet need in Ayutthaya, with over 180,000 people needing to shop in the outskirts of Bangkok, averaging 6 times a month.
- Complete Tourism Ecosystem: Preserving and enhancing Ayutthaya's tourism system as a comprehensive destination, promoting longer stays, encouraging 2-day, 1-night trips, and all-day tourism, which will be a new Short-Trip Destination.
- Leveraging the city's potential like the Kyoto Model: The twin cities of Kyoto and Ayutthaya, drawing on the uniqueness of being a World Heritage city, history, food, and local products, with Central Ayutthaya pioneering the Modern Commerce District.
- Complete Tourists’ Journey: As a Transportation Hub with Tourist Information, Cultural Space creating The City Wonder Experience, planning to collaborate with the government to simulate vintage trams and support local guides.
- Must-Visit Instagrammable Landmarks throughout the project with eye-catching architectural designs, featuring a simple yet charming Façade and Phra Nakhon Square.
- Day-to-Night Attractions: Enjoyable all day and night with stylish morning markets and chic night markets.
- Co-Creating Exclusive Products with Tenants: Creating Wonder Collections in collaboration with tenant stores to produce new exclusive products or souvenirs available only at Central Ayutthaya, such as woven crafts that blend Ayutthaya's identity with modernity.
- Massive Tourists and Commuters: Targeting a clear audience, besides weekdays and weekends, capturing 85% of Ayutthaya residents with purchasing power, and another 15% of tourists visiting over 8 million in 2019, including 6.2 million Thai tourists and 2.1 million foreigners.
- Commuters passing by the project, located on a main road with 100,000 vehicles daily.
- New Wonders, the only one in Ayutthaya: New lifestyles from leading brands and over 400 stores.



Central Si Racha: Shaping the New S-Curve city, a promising city of the future, enhancing Si Racha's potential as the Center of EEC with the concept of Inspiring Si Racha – The Innovation Oasis perfectly.
- Pioneer of the Future: The most innovative and largest mixed-use development responding to Si Racha's rise as an industrial star city with the second-highest GDP in the country.
- Creating a Co-Creating Creative Community: Collaborating with tenants to customize products and services, such as Taste of Si Racha.
- Innovation Hub: Attracting Start-Ups and Digital Nomads, with estimates indicating that as a New S-Curve city, investments in the EEC will exceed 1.5 trillion baht from 2017 to 2022.
- Diverse target groups with high purchasing power: Si Racha has a population of over 580,000, with residential projects growing at an average of 8% per year.
- Japanese Expat Community: Approximately 40,000 Japanese and other expatriates reside here, with many in top management positions earning an average salary of 100,000-200,000 baht per month, aiming to make Si Racha like Little Yokohama.
- Outdoor walking street: A Giant Green Space of over 2,800 square meters, reducing energy use and promoting a Zero Waste concept.
- Thematic Lifestyle Mall: Creating a Seamless Shopping Journey with various zones blending into a homey ambience.
- High Confidence High Occupancy: Major brands are confident in purchasing power, with rental spaces nearly fully occupied.



Central Chanthaburi: Entering the Blue Ocean market, the only mixed-use project in Chanthaburi, and The Hidden Gem of EEC Plus 2, strengthening the local economy and lifestyle to a national level.
- A new landmark of the city: The best and most modern center of life, including shopping centers, a Convention Hall, 247 residential units, and a hotel with 158 units in a Semi-Outdoor Model, featuring a large green space of 5 rai, adding public park space with a running track, bike parking, exercise equipment, a social park, family playground, pet playground, and café.
- The first project in the provinces to create a Sports Destination with over 4,000 square meters of multi-purpose space.
- A large target population of over 1,800,000 people (Chanthaburi, Trat, Prachinburi, Sa Kaeo).
- A growing city with 45 educational institutions, 29 hotels, and 24 residential projects.
- Economic and tourism growth through EEC Plus 2 and the city's charm: A metropolis of tropical fruits with the highest GPP (Gross Provincial Product) in the country for agriculture.
- The largest trading center for gems and jewelry in the world, home to Thai artisans who are sought after globally for their craftsmanship.
- A rising star tourist city with strong and continuously growing local tourism, featuring nature, culture, and historical communities, as well as being a significant strategic location in history.
- Targeting Cross-Border Trading to meet the needs of high-spending customers, similar to the success of shopping centers in the northeastern region.
- Harnessing the power of businesses within the Central Group: The confidence of business partners in the Central Group, including TOPS MARKET, SUPERSPORTS, POWERBUY, B2S, and many other interested partners.