SCG Unveils 2021 Plan to Drive Business with Innovation, Service Solutions, and Digital Technology
From Start to Finish, Incorporating Sustainable Development Principles for Sustainable Business Growth

Bangkok - SCG, a leader in construction materials innovation, has announced its business plan for 2021, highlighting trends in cleanliness, well-being, remote work, and environmental considerations that will drive the construction materials and housing market in this challenging era. The company is set to transition its business towards a New Normal Digitalization, leveraging digital technology to strengthen its operations throughout the supply chain with the concept of 'Transformation with Innovation' through a proactive business plan focused on three areas.

 

These areas include 'Innovation & Service Solutions', 'Digital Transformation', and 'Sustainable Development', aimed at developing innovative products and services along with comprehensive solutions, while enhancing digital capabilities across all sectors. The company plans to develop an online-connected store model, SCG HOME Active Omni-Channel, to meet changing customer demands and foster business growth alongside sustainable social and environmental development. Additionally, SCG aims to enhance its workforce to keep pace with changes, targeting a 30% increase in products bearing the SCG Green Choice label by the end of 2021.

Mr. Nithi Patrachok, President of SCG Cement-Building Materials Business, stated, "The overall construction materials market in 2021 is expected to be driven by trends such as Well-Being, where consumers continue to seek clean, safe products and solutions that promote good living conditions. The Work from Home trend has increased the demand for digital technology to facilitate comfortable remote working, alongside a growing preference for sustainable products and solutions that are environmentally friendly.

Mr. Nithi continued, "Based on the anticipated market trends for 2021, we will operate under the concept of Transformation with Innovation, utilizing digital technology to penetrate new markets, addressing customer needs, and strengthening our business across the entire supply chain with a proactive plan focused on three areas:

  • Innovation & Service Solutions will enhance the development of innovative products and solutions that address health and hygiene needs for consumers (Health & Hygiene). This year, we will launch new innovations such as the 'Smart Building Solution', which manages building systems using IoT technology to improve air quality and save energy, as well as expanding our product range with the 'COTTO Touchless Series' sanitary ware and 'COTTO Hygienic Tile' that inhibit bacteria. We will also develop innovations addressing COVID-19, focusing on rapid, clean, and safe construction solutions such as 'Medical Solution by CPAC BIM', 'Bathroom Mobile Unit', and 'Positive Pressure Room' constructed with Smart Board Ultra Clean Wall Solution. Additionally, we will introduce energy-saving and environmentally friendly products like 'Active Air Quality' and 'Solar Roof Solutions' targeting the Non-Residential market. Furthermore, we are developing a Smart Living Platform for customers to manage various SCG solutions within their homes independently, and we will expand our service solutions with the launch of BAUEN by SCG, a comprehensive renovation service that reinforces our strengths in both Construction Solution and Living Solution, providing end-to-end service.
  • Digital Transformation integrates technology into all business aspects, divided into two areas: digital for consumers, transitioning store formats towards e-commerce, enhancing the connection between offline and online stores through SCG HOME Active Omni-Channel technology, and employing advanced technologies like Big Data Analytics and AI to analyze consumer insights and develop future products and services. We aim to strengthen our ecosystem by connecting contractors, craftsmen, and partners with technology to provide better services to homeowners. For production, we will continue to implement Industry 4.0, utilizing Smart Digital Operation systems and Automation in our manufacturing processes.
  • Sustainable Development focuses on creating a balance between social and environmental well-being alongside business growth, enhancing sustainable value throughout the entire value chain. We will apply this to our operations in three areas: Green Product & Service, developing SCG Green Choice products and services, with a target to increase the number of SCG Green Choice products by approximately 30% this year; Green Plant, increasing the use of renewable energy within our factories, such as installing solar panels and using electric forklifts (EV Forklift); and Social Responsibility, continuously giving back to society and the environment. Recently, we collaborated with dealers to deliver beneficial innovations to society, such as Positive Pressure Rooms with Smart Board Ultra Clean Solution, CPAC BIM Medical Solutions, and Bathroom Mobile Units, and we will continue these efforts.

Additionally, SCG is committed to developing its workforce by enhancing essential skills such as Digital Skills, Data Analytics, and Service Excellence Skills, and collaborating with partners like educational institutions to enhance the potential for innovation in products and solutions, or business partners to develop skills in online retail operations.

"The key to driving business in this era is to observe and understand the true needs of customers and the market, to adapt and work swiftly. We believe that adjusting our business approach by leveraging digital technology and Sustainable Development principles across all dimensions, while reinforcing the strengths of our service solution model, will enable us to meet the needs of both B2B and B2C customers, providing confidence, convenience, and fostering sustainable growth for our business, society, and the environment. Furthermore, we will continue to strengthen our business ecosystem and expand collaborations with partners through Open Innovation to jointly develop innovations that meet consumer needs. From our operational plans this year, we aim to grow in line with the market and increase profits through continuous improvements in efficiency and production costs," Mr. Nithi concluded.