"Raimon Land" has launched a year of rebranding under the slogan "Raimon Land - Luxury Reimagined". The new logo aims to modernize the brand's image and expand its customer base to include new generations with purchasing power, while maintaining its position as a leader in the luxury real estate market.

Mr. Korn Narongdej, CEO of Raimon Land Public Company Limited (RML), a leader in luxury real estate development in Thailand, revealed that 2021 is the year Raimon Land will undergo a rebranding process. This is part of the company's operational strategy for the year, aimed at elevating the brand's image to be more accessible and stylish, aligning with the new vision of Raimon Land. The goal is to reach a target audience that includes new generations and all demographics with purchasing power in the upper market. The internal kickoff has already begun, and the new logo will start appearing on project hoardings and signage.

With this rebranding, the company is confident it will bring a new dimension to the brand. Consumers are expected to notice the changes in the Raimon Land brand's clearer new image, alongside the development of condominium quality and services. The company will incorporate modern innovations into all processes and services to provide customers with a positive experience and build trust in the organization, enabling the company to grow and maintain its leadership in luxury real estate development.

“Raimon Land was established in 1987 and has a long history targeting the luxury real estate market. We have analyzed our brand's current position and found that while older generations are well aware of the brand, it is not as recognized among younger demographics. We will certainly retain our existing customer base while also tapping into the high-potential market of younger consumers who can earn from the age of 20. The perception of luxury today does not have to be hard to reach. This is why we want to keep the brand luxurious while making it accessible to all generations, appearing more modern, fresh, young, and energetic,” Mr. Korn stated.

The new logo design concept includes: 1) Designing the letters RML as an abstract graphic that can be seen as a pattern while hiding the meaning of the letters; 2) A bar graphic representing stability and growth by elevating the plane; 3) An independent form showing movement, freedom, creativity, and dynamism; and 4) A royal blue tone representing luxury and modernity.

In this rebranding effort, the company adheres to its core values, using the 3 Cs: 1.) Customer Centric, focusing on customer needs and ensuring maximum customer satisfaction; 2.) Creative Centric, employing creativity in all departments to create unique differentiation that leads to memorable customer experiences; and 3.) Value Centric, creating value that exceeds expectations and pride in every project through quality, attention to detail, and excellent service, delivering quality condominiums and services under the slogan "Raimon Land - Luxury Reimagined", a new concept of elevated luxury.

Additionally, the company is preparing to revamp its website https://www.raimonland.com/ with a new design and functionality. This is part of the marketing strategy to enhance access to luxury condominiums more easily than ever by connecting the offline and online worlds through an O2O business model, aligning with the company's future growth strategy, policies, and management approaches that are equipped with both experience and expertise to achieve sustainable business growth.