AP Launches AP SCALEUP Program to Empower and Strengthen Thailand's SMEs

  • Taking action to turn every hope into reality, advancing the empowerment of Thai SMEs amidst an ongoing crisis.
  • AP SCALEUP accelerates Thai SMEs, providing opportunities for business growth with AP.
  • A market ready to upscale businesses and experienced mentors like Anupong Asavapokin, CEO of AP Thailand Group.
  • Register for the program now until February 28 at www.apthai.com/APscaleup.

AP Thailand Group, under the EMPOWER LIVING mission aimed at fulfilling every life goal, is advancing the empowerment of Thai SMEs with the launch of the program “AP SCALEUP: Accelerating Business Growth with AP.” For the first time, Thai SMEs will have the opportunity to scale their businesses alongside AP Thailand Group, tapping into a vast market ready to support SMEs with quality products and services catering to over 200,000 AP Thailand customers, while enhancing business knowledge alongside key mentor Anupong Asavapokin, a successful CEO with an Entrepreneur Spirit driving his business success for over 30 years. Register for the program from now until February 28 at www.apthai.com/APscaleup at no cost.

Mr. Witakarn Janthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand Group, stated: “Under the EMPOWER LIVING mission, we focus on creating a quality community for AP, ensuring a good quality of life through the development of quality homes and providing residents with a comfortable living experience through innovative products and services, developed by our internal innovation team, along with collaboration with expert partners in various fields. This is to support and provide opportunities for medium and small enterprises (SMEs) in Thailand with potential to grow amidst an ongoing crisis. Thus, we have launched the special program AP SCALEUP, aiming to leverage strengths and increase growth opportunities in an increasingly complex business world for Thai SMEs, while enhancing knowledge and expertise in business management, including finance, marketing, and organizational management from Mr. Anupong Asavapokin, CEO, and other executives in the AP Thailand Group.”


 

Thai SMEs participating in the AP SCALEUP program will receive: 1. SCALE UP: Opportunities to upscale their businesses for future growth with quality customer demand from over 200,000 AP customers. 2. NEW OIL: Opportunities to expand into a broader market with the high-value customer market of AP, catering to diverse age groups and purchasing power. 3. RESKILL: Opportunities to develop knowledge and stimulate business thinking through the Design Thinking process, learning business management tips from Mr. Anupong Asavapokin, CEO of AP Thailand Group, in various aspects closely.

“In addition to Thai SMEs needing to embody an entrepreneurial spirit, knowledge and skills in organizational management, finance, accounting, marketing, and personnel are also key elements that will drive Thai SMEs to grow amidst current competition. Therefore, ‘new markets and specialized expertise’ alone may not be the answer to success if SMEs remain trapped in business knowledge limitations. I invite Thai SMEs to see this program as an opportunity for self-development, as Mr. Anupong Asavapokin is ready to personally mentor and share knowledge and experiences in business, along with interesting insights,” said Mr. Witakarn.

The qualifications sought by AP Thailand for SMEs include being a business owner or entrepreneur with products or services, as well as innovations that meet the needs and empower the lives of AP customers across 8 dimensions: 1. SECURITY: Ensuring safety in life and property. 2. HOUSEHOLD MAINTENANCE: Assistance in maintaining and caring for homes. 3. GOOD HEALTH: Products or services that promote long-lasting physical and mental health. 4. FUTURE ENERGY & SAVING: Innovations in future energy. 5. ELDERLY CARE: Products or services for the elderly. 6. FINANCE & WEALTH MANAGEMENT: Assistance in managing finances for today and the future. 7. EMERGENCY & SAFETY SERVICE: Innovations for emergency situations. 8. DO IT FOR ME: Services that facilitate every lifestyle need. AP Thailand is ready to collaborate with Thai SMEs to develop and grow together. Let’s empower living and strengthen life and business together.