Maruay Real Estate Co., Ltd. Launches Campaign Offering Up to 500,000 Baht in Special Benefits to Boost Sales Amid COVID-19 and Help Consumers Attain Homes More Easily, Celebrating 2020 Revenue Meeting Targets After Introducing the 'Maruay Helps with Payments for 24 Months' Promotion, Following the Company's Motto 'HAPPY HOME, HAPPY CUSTOMER'
Maruay Real Estate Co., Ltd. Launches Campaign Offering Up to 500,000 Baht in Special Benefits to Boost Sales Amid COVID-19 and Help Consumers Attain Homes More Easily, Celebrating 2020 Revenue Meeting Targets After Introducing the 'Maruay Helps with Payments for 24 Months' Promotion, Following the Company's Motto 'HAPPY HOME, HAPPY CUSTOMER'
Maruay Real Estate Co., Ltd. has launched a promotion offering special benefits of up to 500,000 Baht, aiming to boost sales in the first quarter as the government is expected to introduce significant economic stimulus measures. The company is pleased that its revenue for 2020 met its targets after adjusting its marketing strategy to align promotions with current circumstances and consumer demands.
Dr. Siwawong Sukhamongkol, CEO of Patco Group and Maruay Real Estate Co., Ltd., a subsidiary developing horizontal housing in the eastern region under the brand 'Maruay Homes', stated that despite facing the COVID situation in 2020, along with increased competition in the eastern region regarding discounts, prices, and freebies, the company adjusted its marketing strategy to better fit the current situation, focusing more on online media, which accounted for about 30% of last year's sales, resulting in 2020 revenue meeting the company's targets.
However, the company's success in 2020 was partly due to a variety of promotions tailored to customer needs, such as the 'Maruay Helps with Payments for 24 Months' promotion, the 'Severe Discounts to Combat COVID' promotion, and the 'Stop All Expenses' promotion. Additionally, the company successfully completed the Maruay Homes Laem Chabang project and expects to complete three more projects within 2021: Maruay Homes Sothorn 4, Maruay Homes Sa Kaeo, and Maruay Homes Aranyaprathet.
Therefore, in the first quarter of this year, the company has introduced four projects: Maruay Riverside Homes, Maruay Homes Sothorn 4, Maruay Homes Sa Kaeo, and Maruay Homes Aranyaprathet, with the promotion 'Severe Discounts to Help the World, Offering Up to 500,000 Baht in Special Benefits' to assist customers in acquiring homes more easily, in line with the company's slogan: HAPPY CUSTOMER, HAPPY TEAM, HAPPY HOME, and HAPPY SOCIETY, which is expected to stimulate sales in this first quarter.
"In 2021, at the beginning of the year, we are facing the situation of COVID returning in a second wave, which has slowed down the overall economy. However, the company believes that the government will introduce significant economic stimulus measures to help citizens attain homes more easily. The company has launched another assistance campaign, which will allow the real estate sector in horizontal housing at reasonable prices to continue to thrive," Dr. Siwawong stated.
Regarding the COVID situation, the company continues to implement policies for employees to reduce office working hours and alternate work schedules to minimize crowding in the workplace and promote Work From Home. Additionally, there are policies for online meetings to mitigate work-related risks. The company also provides employee benefits by purchasing COVID insurance for all employees and administering annual flu vaccinations. For internal project policies, the company closely monitors new construction workers, ensuring that every worksite measures temperatures, provides hand sanitizers at various points, distributes face masks, and conducts cleaning with disinfectants to instill confidence in customers visiting the projects.
