RML Responds to New COVID-19 Wave, Boosts Sales for High-End Customers

Experience Virtual Projects with Raimon-iConnect or Book a Private Tour

Bangkok - RML has implemented strategies to cope with the new wave of COVID-19, including temperature checks and thorough cleaning and sanitization of projects and sales offices to enhance safety and confidence for customers, residents, and employees. The company has adopted maximum preventive measures against the spread of the virus, allowing customers to schedule private tours of showrooms or view projects through the Raimon-iConnect platform, which offers virtual tours that meet real demand and facilitate social distancing, making it easier to reach high-end customers and boost sales.

Mr. Manate Annavat, Chief Marketing and Sales Officer of Raimon Land Public Company Limited (RML), a leader in luxury real estate development in Thailand, stated that the company recognizes the importance of safety in accordance with standards and regulations to prevent the spread of COVID-19. They have elevated preventive measures for customers, residents, employees, and partners, including body temperature checks before entering projects and sales offices, and common areas are sanitized with disinfectants and alcohol every hour. Additionally, the project's legal team facilitates and manages the screening of individuals entering and exiting the project while ensuring hygiene to prevent outbreaks.

At the same time, the company has adjusted its strategy, allowing customers to schedule private tours to maintain social distancing, with sanitization of areas after each visit to ensure the safety of subsequent customers. Furthermore, the innovative Raimon-iConnect marketing tool is utilized in the O2O (Online to Offline) channel, providing customers with the ability to visit projects virtually via a 360° Virtual Tour available 24/7. During the first wave of COVID-19, this strategy proved successful, receiving positive feedback and resulting in increased visitor numbers through this channel.

This strategy targets high-end customers with purchasing power in the country who have a genuine demand for housing and are ready to move in immediately, as well as investors prepared to invest in real estate. It allows convenient access to real estate products anytime and anywhere without needing to visit the sales office for showrooms, enabling them to experience a virtual tour of the actual showroom and proceed with booking, purchasing, and transferring ownership from home, with sales staff contacting them immediately to assist. This approach facilitates easier access to customers and helps maintain relationships with both Thai and international clients even amidst travel restrictions.



“The second wave of COVID-19 has had a widespread economic impact, leading people to spend more cautiously and promoting social distancing, which has changed lifestyle behaviors in society. Therefore, the company continues to develop promotions and campaigns to stimulate sales, marking a golden opportunity for investors and real demand groups seeking luxury housing at accessible prices,” Mr. Manate stated.

Mr. Manate further noted that luxury condominiums in convenient locations with good after-sales service remain in demand. All residential projects under the company's management maintain high quality that fully meets customer needs, enhancing functional living spaces suitable for new lifestyle patterns, such as working from home during the COVID-19 situation, in line with the project development plan under the concept of “Design for Living.”

The company has ready-to-move-in condominium projects such as The Lofts Asoke, The Diplomat 39, The Diplomat Sathorn, The River, and Unixx, as well as The Lofts Silom, a newly completed project with customers beginning to transfer ownership and move in. The company continues to focus on selling projects like The Estelle Phrom Phong, TAIT12, and The Lofts Ratchathewi.

For those interested, you can view projects through the virtual 360° tour system via Raimon-iConnect before deciding to visit the actual project at https://www.raimonland.com/th/residentials. Customers wishing to visit the project to experience the actual room and view can also schedule an Exclusive Private Tour. For more details, please contact 02-029-1888 or add LINE @raimonland.