SC Asset Reports 4th Quarter Sales of 'Bangkok Boulevard' Increased by Over 114%

Confident in Strong Performance for the Year

SC Asset Corporation Public Company Limited, represented by Mr. Natthakit Sirirat, Head of Marketing, revealed that "The key to success for this 4th quarter is the growth in sales from the 'Bangkok Boulevard' project, with total visits to the project increasing by 41% (yoy), resulting in overall sales growth of over 114% (yoy). This brand is the leading luxury single-house brand that spearheads SC's marketing strategy and has become a favorite among customers, making us a leader in the single-house market priced at 10 million baht and above."

The 'Bangkok Boulevard' project is developed to meet human-centric needs, designed as a home for everyone with a Luxury Nordic style that features beautiful designs and functions accommodating all ages and lifestyles. Additionally, the emphasis on designing communal spaces has added dimensions that reflect the context of the location, creating a unique identity. The project is located in quality areas covering all zones of Bangkok and its outskirts, consisting of 13 projects with a total value exceeding 21 billion baht, including areas like Chaeng Watthana, Sathorn-Ratchaphruek, Sathorn-Pinklao, Pinklao-Petchkasem, Ram Inthra-Serithai, Ladprao-Serithai, Rama 9, Srinakarin-Bangna, as well as tourist cities like Cha-am in Phetchaburi, along with the latest projects in Rama 5, Vibhavadi, and Westgate.

Importantly, in addition to high-standard security systems operating 24 hours with CCTV throughout the project, access is controlled by an Easy Pass system, and homes are equipped with built-in security alarms featuring Magnetic and Shock Sensors. The latest projects have also developed the operating system 'RueJai OS', which enhances the intelligence of homes, making them Smart Homes. Various devices within the home, such as appliances, light bulbs, and security cameras that were previously controlled by multiple apps, will now be integrated into the software operating system RueJai OS designed by SC Asset, allowing control through a Home Hub installed in the house via a smartphone. All of this is under a single high-quality application, 'RueJai App', to facilitate family members of the RueJai Club.

Mr. Natthakit further stated, "With the positive response from customers for single houses at all price levels, we are confident that this year, the horizontal portfolio will support the company's revenue and sales to exceed targets." For more details, call 1749 or visit www.scasset.com